The Chicest Red for 2027 Isn’t Oxblood – It’s a Forgotten Traditional Shade You Probably Associate With Christmas

Call it the new burgundy or the new (old) neutral. Either way, this archival shade is back, and far too chic to save for the holidays

Crimson-painted kitchen area with large, rustic windows and a wooden dining set.
(Image credit: Beth Davis. Design: Mylands)
Julia Demer's avatar
By
Published In Collections

There's a regal new red coming for oxblood in 2027. Mylands has just named Huguenot™ No.49, a sumptuously moody, deeply characterful crimson, its Color of the Year. And in a sea of cliched-to-death oxbloods and screaming scarlets, it does actually feel quite fresh. Which is funny, considering it's been sitting in the archives of a paintmaker founded in 1884.

Wealth. Power. Passion. Crimson is historic shorthand for all of the above, and it’s not just Mylands resurrecting this forgotten colorway. It’s all over Lulu and Georgia’s new collection, from "Crimson Rider" wall art and button-tufted Talcott Striped Pillows to a charming bead-legged side table collaboration with designer to the stars Heidi Caillier. But crimson is cropping up in more humble corners, too. On Wayfair, washable, antique-style rugs abound, adding a rich touch to the kitchen or laundry room. It even served as the color pop of choice alongside grass-court green in Venus Williams’s court-centric collaboration with Crate & Barrel.

What makes this storied shade feel novel, then, might be less about the shade itself but the company it keeps. Or, more interestingly, the colors it's replacing. Mylands calls crimson a fresh alternative not just to cliched-to-death oxbloods, but to blues and greens, as color trends move away from cooler tones and toward warmer, heritage-inspired shades. The new neutral?

Crimson-painted kitchen area with large, rustic windows and a wooden dining set.

Crimson has history. Huguenot™ No.49 was pulled from Mylands’ archives, its name an homage to the luxurious silk weavings of the Huguenots.

(Image credit: Beth Davis. Design: Mylands)

So, no: crimson isn’t just for Christmas. Or even fall-winter, for that matter. Shop the new moody hue du jour.

The Round is Homes & Gardens' collection of the must-have pieces shaping styles, trends, and ideas. It brings together thoughtfully curated products that express a single moment – offering readers inspiring ways to style their homes through seasonal themes, emerging looks, and everyday pieces.

Love beautiful design ideas, expert advice, and inspiring decor trends? Sign up for our newsletter and get the latest features delivered straight to your inbox.

Julia Demer
Julia Demer
Style Editor

Julia Demer is a New York–based Style Editor at Homes & Gardens with a sharp eye for where fashion meets interiors. Having cut her teeth at L’Officiel USA and The Row before pivoting into homes, she believes great style is universal – whether it’s a perfect outfit, a stunning room, or the ultimate set of sheets. Passionate about art, travel, and pop culture, Julia brings a global, insider perspective to every story.