The Most Collectible Thing at Wimbledon Is This $25 Sports Towel – Here's Exactly Where to Shop Your Favorite Tennis Player’s Favorite Terry
Behind every great forehand, backhand, volley, and smash is an equally excellent towel. This is the exact terry Wimbledon players have relied on for decades
Tennis and towels go together like LA and astrology, New Yorkers and jet-black clothing. It’s not just sweat at stake; it’s the sort of inconvenient, potentially match-altering moisture capable of turning a perfectly good forehand into a regrettable one. At game point, a towel that can’t keep up becomes everyone’s problem. So at Wimbledon, yes, it really is that serious – and only Christy will do.
Because if anyone understands the cultural weight of a good towel, it’s them. The English heritage brand invented the world’s first industrially produced looped cotton terrycloth towel in 1850. Legend has it that after encountering the impossibly soft fabric at London’s Great Exhibition the following year, Queen Victoria immediately placed an order.
And with the launch of Christy x Wimbledon 2026 – the latest and arguably most nostalgic chapter in an official partnership that began in 1988 – we’ll be doing the same. Inspired by classic Wimbledon towel designs, the standout is the return of the iconic landscaped stripe towel, reimagined in racing green with finer, more elegant striping. It (like the beloved $25 sports towel) is an essential for longtime Wimbledon devotees, but chic enough to earn a permanent place in the linen closet, elevating our own daily – and likely non-tennis-related – rituals once these two weeks are over.
‘The Official Championships Towel is one of the most recognizable and enduring pieces within our collection,’ notes Dan Ashmore, Head of Retail, Merchandise, and Licensing at the All England Club. ‘It reflects the traditions and visual codes that make Wimbledon so distinctive.’
‘We are incredibly proud of our longstanding partnership with The Championships, Wimbledon, and of the role the Official Championships Towel has come to play within such an iconic sporting event. For nearly four decades, it has been far more than a practical essential; it is a cherished keepsake and a symbol of Wimbledon tradition,’ notes Christy CEO, Vanshika Goenka Misra.
Punching up the classics is also an all-new strawberry colorway in rich red and pink tones, inspired by the tournament’s most famous snack, alongside a Wimbledon-themed embroidered face cloth set featuring strawberries, glasses of Pimm’s, the SW19 postcode, tennis balls, and rackets – a cheerfully specific collection of motifs that couldn’t feel more apropos for folding on a bathroom counter.
Packed with highly collectible sports cloths and bath towels, this lineup is an equal win for tennis obsessives, frequent gym-goers, and anyone looking to slam some Wimbledon whimsy into the guest bathroom.
And one final win for fashion lovers: this year, you can wear your terry, too. Christy’s sell-out (and cheekily named) ‘So Last Season’ upcycled accessories collection returns with a lineup of limited-edition sling bags, totes, and clutch pouches crafted from surplus stock.
So no, they’re not just towels. They’re a keepsake, a practical essential, and a plush piece of Wimbledon history. Your favorite player’s favorite terry, ahead.
Nearly 40 years of on-court nostalgia have culminated in one highly collectible collection. A Wimbledon towel may be niche, but not for nothing: designers insist that a striking hand towel is one of the simplest ways to signal both style and hospitality in a guest bathroom. Few happen to come with this good a story.
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