Joanna Gaines' latest Target collection is giving cabin kitsch vibes with cute retro prints, gleaming tableware, and rustic touches – it's making me want to hibernate for the season

Joanna Gaines' latest Hearth & Hand with Magnolia collection has arrived, and staying home for the holidays never looked so good

Green and red plaid oven mitt next to wooden tray with white hot cocoa mugs and gingerbread cookies
(Image credit: Target)

Since the weather has turned and the nights are drawing in, we're at the time of year when I begin to daydream about packing up and spending my days in a snow-topped cabin in the woods. Although I've never managed to bring the fantasy to life, I can get at least halfway there by learning how to decorate every room for fall in the coziest possible way – and I'm currently taking inspiration from Joanna Gaines' new Hearth & Hand with Magnolia collection at Target.

Perhaps the best way to describe Joanna Gaines' latest Target drop is 'country cabin chic'. It's effortlessly stylish and ideal for fall: think plaid prints, brass tableware, and seasonal foliage. If you don't spend the colder months romanticizing life in hibernation, this collection could change your mind.

Sideboard with green and white plaid runner and white candle

(Image credit: Target)

It goes without saying that I love to fill my home with seasonal decor, but that doesn't mean I'm not partial to more versatile pieces that will see me through from early fall right up to Christmas. Lazy autumnal decorating tips are the key, and I'm a firm believer that cozy accessories are the unsung hero of the season: classic patterns and rustic decor will work wonders.

It seems that Joanna Gaines shares my love of cozy decor, since her new Hearth & Hand with Magnolia collection is brimming with homely, retro-inspired pieces. The collection is subtly festive and utterly charming and quietly nostalgic – I just need to restrain myself from adding it all to my cart.

Shop Joanna Gaines' latest Hearth & Hand with Magnolia drop at Target


Ready to skip the subtly festive look and dive headfirst into Christmas decor? I don't blame you; I'm already obsessing over Magnolia's 2025 Christmas tableware.

Martha Davies
Content Editor

Martha is a Content Editor on the Living team at Homes & Gardens. Her love for lifestyle journalism began when she interned at Time Out Dubai when she was 15 years old; she went on to study English and German at Oxford, before covering property and interior design at Country & Town House magazine. To Martha, living beautifully is all about good food and lots of colorful home decor.

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