'Warm Minimalism' May Be a Design Cliché, But Drew Barrymore’s 'Chocolate' Line Proves Rich Neutrals Are Always Fashionable
Drenched in deep espresso, this is Drew's most fashionable drop to date – and a 2027 kitchen must-have
Design tropes come and go, but every once in a while, a launch lands that makes an overused idea feel entirely new. Drew Barrymore's latest release for her Beautiful line does exactly that.
By wrapping those signature air fryers, stand mixers, and multi-cookers in a dark cocoa coat paired with brushed gold accents, Drew has delivered her most fashionable drop to date. It's right in time for fall, when, as one might expect, decorating with brown hues is at its most apt. But I predict they'll look just as stylish long into 2027.
Through her collection (available at Walmart), Drew has spent the last five years reshaping how we see utility items. For decades, small kitchen appliances were treated strictly as essential items meant to be hidden away behind cabinet doors. Drew's line, however, flips that routine on its head, turning functional cooking tools into deliberate decorative pieces.
Now available, the 'Chocolate' range brings a refined, custom look to everyday countertops at prices that are less than a pizza.
Like everything in Drew's collection, this stand mixer is a practical addition that deserves to stay on display. I like its classic shape, which would fit easily into a kitchen with vintage-inspired details while still feeling so modern.
For dips, sides or keeping a dish warm, this little slow cooker earns its place on the counter. The rounded shape gives it a retro, almost diner-inspired feel, while the compact size makes it an easy everyday piece.
There’s something wonderfully old-fashioned about making waffles on a Sunday morning. This rotating waffle maker makes the ritual feel worth keeping, and in true Drew style, it brings trending charm to the kitchen.
There’s something satisfying about putting dinner on early and knowing it’s taken care of. This slow cooker is made for those days, whether you’re letting a stew simmer while you work or coming home to a meal that’s ready to serve.
For anyone who takes their morning coffee seriously, a gooseneck kettle is a small upgrade that makes a difference. This one is made for slow pours and slow starts, whether you’re brewing coffee or making a proper cup of tea.
Even the most practical kitchen tools can deserve a place on the counter. This battery-powered can opener takes the effort out of opening cans, while its neat design means it won’t look out of place alongside the rest of your kitchen appliances.
The timing of Drew's launch is perfect, as interior designers move away from flat neutrals toward earth-derived shades. Bringing cocoa tones onto the worktop reflects a broader desire for spaces that feel warm and grounded rather than polished to a cold sheen.
Amthal Karim, Head of Design at Furniture & Choice, comments: 'As crisp fall mornings and earthy foliage beckon, it’s natural to be drawn to a color palette that’s cozy, grounding, and full of depth. Brown has been the buzzword for the past few seasons, with the term ‘brown color’ hitting 3,600 searches on Google over the past two years. The current brown interior design trends are no longer minimalist, coordinated beige homes; they're more nuanced, mixing different textures and finishes with a touch of drama.'
Drew masters this perfectly. As Amthal highlights, modern decorating is about layering textures rather than sticking to plain monochromatic rules. Whether standing alone on a stone counter or grouped alongside timber chopping boards, these pieces prove that deep brown has replaced matte black as the most versatile neutral in design. Drew has made affordable appliances look like luxury heirlooms, cementing this collection as her best work yet.
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