Rachel Zoe keeps her white bedding bright and fresh with this eco-friendly detergent – it's under $14 at Amazon
We've never seen anything like this detergent before, but fashion designer Rachel Zoe swears by it, the clever cleaner is highly effective and smells amazing


White bedding is timeless and classic. The crisp shade conjures images of a luxury hotel and brings instant brightness to any bedroom. Despite its beauty, many people shy away from white bedding because of worries about how to care for it. Fashion Designer Rachel Zoe is here to fix that problem.
In a recent Instagram post in her white bedroom, Zoe revealed that she swears by Clean Cult's laundry detergent sheets for keeping her bedding as bright as the day it was purchased. Acclaimed for the relaxed glamor of her boho meets rocker style, she knows a thing or two about maintaining textiles. 'I am just as obsessed with caring for my linens as I am with my clothes,' writes Zoe.
'I want to show you how I care for my luxury linens,' the fashion designer says. 'In the fashion world, fabrics are everything and the same should go for your linens at home. Always check the care labels and choose a detergent that's gentle, yet effective. I love Clean Cult for its eco-friendly formula,' Zoe continues, adding a sheet to the washing machine with her luxury bedding.
A post shared by Rachel Zoe (@rachelzoe)
A photo posted by on
Clean Cult's innovative formula is ideal for caring for white bed sheets. Zoe states: 'These have three stain fading enzymes to naturally soften and maintain the brightness of the fabric.' Furthermore, keeping the detergent in sheet form means these powerful cleaning agents are pre-measured, taking the guesswork out of laundry. They use no plastic packaging and are free from the harsh chemicals present in most traditional laundry detergents. 'They keep my sheets feeling incredibly soft while preserving the fabric’s integrity,' writes Zoe.
In addition to choosing the right detergent, Zoe has further insight into how to wash bed sheets. First, temperature is of utmost importance. She states: 'Remember, washing linens in cold water not only conserves energy, but it also prevents shrinking and fading, keeping your linens vibrant and soft.' Though this trick is important for all bedding colors, it especially applies to white bedding where preserving the brightness and preventing yellowing is paramount to maintaining it.
Furthermore, it's important to avoid the bedding laundry mistake of tumble drying your luxury sheets. Zoe states: 'Remember, airdrying your linens can preserve their quality and give them that crisp, fresh feel.' This trick is especially useful for percale linens, and will ensure that your bedding lasts for years to come.
If you are considering buying white bedding for your home, Zoe's advice is an apt reminder that care is just as important as choosing the best quality. With incredible options like Clean Cult, it's never been easier.
Sign up to the Homes & Gardens newsletter
Design expertise in your inbox – from inspiring decorating ideas and beautiful celebrity homes to practical gardening advice and shopping round-ups.

Sophie is a writer and News Editor on the Celebrity Style team at Homes & Gardens. She is fascinated by the intersection of design and popular culture and is particularly passionate about researching trends and interior history. She is an avid pop culture fan and has interviewed Martha Stewart and Hillary Duff.
In her free time, Sophie freelances on design news for Westport Magazine and Livingetc. She also has a newsletter, My Friend's Art, in which she covers music, culture, and fine art through a personal lens. Her fiction has appeared in Love & Squalor and The Isis Magazine.
Before joining Future, Sophie worked in editorial at Fig Linens and Home, a boutique luxury linens brand. She has an MSc from Oxford University and a BA in Creative Writing and Sociology from Sarah Lawrence College.
-
Best umbellifer plants – 5 whimsical, elegant flowers that will dance and delight in borders, softening planting schemes with zero effort
These fairy-like blooms will help you to create a wildlife haven in your yard
-
This is the secret to unlocking your most powerful decluttering session yet – experts say it will instantly motivate you to get rid of stuff, guilt-free
Imagining other people using your unwanted things will free you
-
Catherine Zeta-Jones says she knows her house is clean when she smells this versatile cleaning product – starting from under $5
The actress uses a surprisingly affordable cleaning product to keep her home spotless – and it can be used in every room of the house
-
Drew Barrymore's unorthodox sleep aid helps keep her in a comfortable position all night long and upgrades her rest – starting under $25
The actress started sleeping this way when she was pregnant and never stopped after realizing how restful it could be – we explore its benefits
-
Martha Stewart says 'well-made sheets are a big part of being comfortable in bed' – her bedding is quietly reduced for a short time
'Getting enough sleep is a big part of being healthy, and really nice sheets help create a cozy bed': Shop her expertly designed pieces for under $20
-
Martha Stewart's perfect 'hospital-corner' method gives your bed a clean, beautiful look – and it only takes one minute
Stewart has practiced this neat bed-making formula for decades – you can follow her example with any sheets on every kind of mattress
-
Naomi Watts' favorite bedding brand launched a mattress – it's made from all sustainable materials for a natural and healthy night of sleep
Coyuchi's sustainable bedding has long been Naomi Watts's go-to brand for linens – now they're expanding their offerings to include a premium mattress
-
Pamela Anderson 'doesn't look at laundry as a chore' – these are her 5 simple but effective steps for making this household task fun
The effervescent Pamela Anderson makes one of our most dreaded tasks into a celebration of joy, luxury, and cleanliness with these easy tricks
-
Martha Stewart never uses linen or cotton sheets during the winter – her time-honored bed-making method is essential for this season
Stewart uses flannel sheets, down comforters, and textured throw pillows to keep her beds extra cozy in the wintertime – her technique is easily replicable
-
Miley Cyrus' cozy and opulent bedding taps into the most fashion-forward trend of 2025 – the luxe style is fit for a rockstar
The singer is known for her unique and independent personality, and her bedroom certainly matches, borrowing a trend from the 2025 runways