Ruggable and goop's new rug collection 'blurs form and function' – the results are as stylish as Gwyneth Paltrow herself

Gwyneth Paltrow's goop has joined forces with Ruggable to create a line of globally-inspired rugs that bring elements of both distinct brands together

(Image credit: Theo Wargo/WireImage via Getty Images / Ruggable)

What happens when two of the biggest interior brands join forces? Well, in the case of goop and Ruggable, highly coveted products are sure to ensue. Gwyneth Paltrow's luxury brand (which boasts the infamous white boucle sofa) has partnered with the cult-favorite floor accessory company to produce a unique line of rugs, and needless to say, we will be adding them to our carts.

The brand-new product drop features eight different rugs, which come in flatwoven, tufted, and re-jute textures. According to a press release, Ruggable (rightfully known as one of the best places to buy rugs) took cues from goop's serene aesthetics and combined it with globally-inspired materials and designs.

Paltrow had this to say about the collection: 'A well-loved home is a backdrop for our most special memories: playing with our children on the floor, a boisterous dinner party with old friends, a rare quiet moment curled up with a book. For Ruggable x goop we leaned into those precious moments, blurring form and function to create an elevated collection of organic neutrals with motifs and textures lifted from our travels. Our hope is that these luxurious, washable rugs live in your mind as part of your most special memories for years to come.'

goop x Ruggable rug

(Image credit: Ruggable)

The collection certainly takes on an internationally-inspired approach, with Indian dhurrie and Spanish revival aesthetics peppering the designs. The rugs come in mostly neutral hues, with a couple of teal and indigo options for the more color-oriented. Subtle patterns of stripes, polka dots, and grids provide plenty of visual stimulation without being overpowering.

We can see the rugs being styled in a modern, minimalist space, such as a Japandi living room or an organic modern dining space – both of which are aesthetics we are seeing in countless celebrity homes (including Paltrow's Montecito abode, designed by Brigette Romanek)

goop x Ruggable

(Image credit: Ruggable)

Ruggable has previously collaborated with other high-profile figures, such as Kathy and Nicky Hilton and Justina Blakeney.

Since launching in 2008, goop has ventured into homeware and furniture, beauty, and fashion, securing its status as an essential lifestyle and wellness brand.

All rugs are available to shop on Ruggable's website, starting at $199.00. See a selection of our top picks below, which come in sizes ranging from 2'x3' to 10'x14' for area rugs, as well as a selection of runners.

Hannah Ziegler
News Editor

Hannah is Homes & Gardens’ News Editor, with a focus on celebrity style and entertainment content. She got her start in media as a digital editorial assistant at ELLE Canada, and has since written about lifestyle and culture for publications such as Nylon and i-D.

Her love of film is rivalled only by one with a great soundtrack, and she hopes to someday decorate a Nancy Meyers-worthy kitchen.