Sourced by Homes & Gardens: 20 Best Places to Buy Rugs for Every Room, Aesthetic, and Budget
A rug really can make or break a room. These are the places I trust most as an editor who shops them for a living
There's no greater feeling than rolling out a new rug that instantly elevates your space. But also, no greater disappointment than unboxing one that is too small, too flimsy, too... ugly. So it's important to know where to look to avoid serious buyer's regret.
That's where we come in. Decorating with rugs is an art – and if you get it right, everything else in the room falls into place. But there is a near-infinite variety of shapes, sizes, materials, and rug trends to play with when choosing a rug, so it is easy to get overwhelmed.
Consider this your roadmap to the perfect foundation. Whatever your interior design style, budget, or practical preferences (you must consider size, material, kids, and pets), ahead is a definitive guide to the best places to buy rugs.
Here, you'll find everything you need to know to help you find the perfect rug, divided up into four categories: Luxury & Designer, Specialty & Artisan Makers, Vintage & One-of-a-Kind, and Affordable Finds.
Luxury & Designer Retailers
For those who see rugs as the foundation of a well-dressed room, these designer destinations deliver exceptional craftsmanship, unrivaled style, and the highest quality materials. Expect hand-knotted designs, and the kind of service that 5* reviews are made of.
McGee & Co.
While McGee & Co. has oodles of vintage-inspired patterned rugs, the Diamond Braided Jute Rug is the most timeless and versatile choice.
Beloved designer Shea McGee's timeless-meets-trending aesthetic is translated into McGee & Co.'s vast rug offering, with styles for every room of your home – including the backyard. Visit their handy rug guide for everything you need to know about their rug designs, materials, and Shea's best tips for sizing.
Best for: Timeless colors and patterns, vintage Persian-inspired motifs, and hand-woven quality
Lead time: Approx 3-5 business days
Price: $$–$$$
Anthropologie
Inspired by Italian tapestry design, this botanical Judarn Printed Tufted Rug from Anthropologie looks like a piece of art underfoot.
If your dream rug is either boho, colorful, full of pattern, or all of the above, head to Anthropologie. Their rug designs are whimsical, and there is a vast offering of unique pieces that range from budget-friendly seasonal doormats and bathmats to handmade area rugs designed to impress.
Best for: The unique vintage market find of your dreams, minus the hunt
Lead time: Approx 1-3 weeks
Price: $–$$$
Ruggable
Just landed as part of the Founder's Collection, this vintage-style Sevilla Crimson Rug is machine washable with a built-in non-slip backing.
Ruggable's washable rugs come in every size, shape, and style imaginable – and somehow still look elevated. If you’ve got kids, pets, or simply zero patience for dry cleaning, Ruggable is the obvious choice. The site is easy to navigate, and they’ve built one of the most impressive rosters of designer collabs.
Best for: Designer collaborations, and budget-friendly washable technology that doesn't compromise on style
Lead time: Approx 1-2 weeks
Price: $–$$
West Elm
Designed as part of the Pierce & Ward x West Elm collaboration, the Deco Border Handwoven Wool Rug in Cumin is a buttery favorite.
A classic for a reason, if your rug preferences are neutral, tonal, and expensive-looking, look no further than West Elm. You can filter by style, by room, or by material, and they also offer a rug guide for further shopping advice for their understated yet high-quality selection.
Best for: Investment, well-made rugs you’ll still love years later
Lead time: Approx 5-7 business days
Price: $$
Lulu and Georgia
Reverie, the dreamy new Sarah Sherman Samuel fall collection for Lulu and Georgia, includes many whimsical rug styles, including the Vinyet Hand-Loomed Rug.
We don't all have the budget for big-name interior designers, but the closest you're going to get is shopping at Lulu and Georgia. With collaborations with the likes of Jake Arnold, Aimee Song, and, of course, Sarah Sherman Samuel, they offer a mix of both editorial style and totally liveable rugs.
Best for: A mix of design-led rugs that vary from modern classics to one-of-a-kind vintage designs
Lead time: Approx 5-7 business days
Price: $$-$$$
Nordic Knots
Best-sellers for a reason, you may have seen Nordic Knots' Big Buds Rug or the stylish Loops Rug on your Pinterest feed.
You'll find the impossibly chic Scandinavian rug brand Nordic Knots in the homes of design enthusiasts in the know. Loved for their fashion-forward colorways and abstract prints, you'll be hard-pressed to find a plusher, better-made rug for the modern home. Prices vary depending on collection, but they strive to remain accessible to many.
Best for: Traditional craftsmanship married with contemporary style and comfort
Lead time: Approx 3-6 business days
Price: $$-$$$
Serena & Lily
Made from 100% wool and handcrafted to look like a vintage pattern, the Searose Rug is seen here in the softest coastal blue hue.
Your one-stop destination for all things coastal, Serena & Lily will not be beaten on soft, nautical-style rugs that look great in any room all year round. They are particularly well-known for knotted designs that add texture to your flooring and for sustainable options made from natural materials such as jute.
Best for: Laid-back coastal style in natural colors and textures
Lead time: Approx 5-7 business days
Price: $$-$$$
Specialty & Artisan Makers
If you’re drawn to character and craftsmanship, these artisan-led brands are worth knowing. From natural-dyed fibers to interior designer collaborations and unique designs, these brands have earned specialty status.
Annie Selke
This traditional kilim Cleo Handwoven Rug by Bunny Williams for Annie Selke gets the indoor/outdoor treatment in eco-friendly recycled materials.
If you're searching for a truly luxurious, hand-tufted wool rug, then head to designer Annie Selke's website. The quality is outstanding, with performance and machine-washable options available, all with Annie's unparalleled instinct for color and pattern. There are also designer collabs with Marie Flanigan, Kit Kemp, and Bunny Williams to scroll through.
Best for: Collaborations, custom options, and plenty of patterns and prints
Lead time: Approx 1-3 weeks, depending on the item
Price: $$
Greenrow
Cottagecore fans will love the Adelaide Bouquet Flatweave Rug for bringing vintage charm to a living room or bedroom.
Part of the Williams Sonoma family, Greenrow is like the fresher, English countryside-dwelling younger sibling of the group. Here, you'll find plenty of vibrant, colorful, vintage-inspired designs that range from solids to stripes and folky, floral flatweaves. Plus, everything is designed with sustainability in mind.
Best for: Planet-conscious, recycled, artisan, and one-of-a-kind designs for cottagecore fans
Lead time: Approx 1-2 weeks
Price: $$–$$$
Joon Loloi
Inspired by her love of vintage design, Heidi Caillier created the Spruce Hand-Knotted Rug to have a mix of floral motifs and an organic palette.
Taking all the expertise gained from two decades of running Loloi, the rug-obsessed family has launched Joon Loloi, which delivers the same family-run ethics and signature trademark designs with a much more elevated eye. This is a brand that really knows its stuff and has teamed up with names like Lone Fox and designer Heidi Caillier.
Best for: Artisanal, luxuriously made in-house and designer collab rugs
Lead time: Approx 3-5 days
Price: $$
Ernesta
Founded by a team of design-obsessed entrepreneurs (including the co-founders of Peloton), Ernesta offers custom-sized rugs and premium materials with ease. Perfect for spaces where the usual 8x10 sizing just won’t cut it, Ernesta allows you to tailor dimensions to your room, and then ships a designer-quality rug for indoors or out.
Best for: Bespoke-feeling rugs and the flexibility to fit non-standard layouts
Lead time: Approx 2-4 weeks
Price: $$-$$$
Vintage & One-of-a-Kind Finds
For rugs with story, patina, and history, look to vintage and one-of-a-kind sources. These often budget-friendly treasure troves offer everything from antique Persian pieces to rare folk finds – each adding uniqueness that a brand-new rug simply can’t replicate.
Re-sell sites
For the thrill of the hunt, few places rival marketplaces like eBay, Etsy, or Facebook Marketplace. You’ll find everything from authentic antique hand-knots to lightly used modern designs – often at unbeatable bargain prices. Just be prepared to dig a little, barter, and be prepared to have to travel to collect the real treasures.
Best for: Bargain-hunting and one-of-a-kind vintage pieces
Lead time: Varies by seller/personal arrangements
Price: $–$$
1stDibs
A go-to destination for collectors and designers alike, 1stDibs is where you’ll find museum-quality vintage and antique rugs – from handwoven Persian masterpieces to 20th-century Moroccan treasures. Every piece is vetted for authenticity, so you can shop with confidence. Additionally, they pride themselves on providing white-glove delivery and shipping services.
Best for: Investment-worthy antique and vintage rugs
Lead time: Varies by dealer (typically 1–3 weeks)
Price: $$$–$$$$
Chairish
Whether you're looking for antique silk, a Swedish flatweave, or even a tapestry to hang on the wall, Chairish offers an expertly curated selection of pre-loved and vintage rugs, all sourced from trusted sellers and design enthusiasts. It's like an online version of visiting a high-end antique emporium.
Best for: Unique vintage rugs and secondhand gems
Lead time: Varies by dealer (typically 1-2 weeks)
Price: $$–$$$
Affordable Finds
Good design doesn’t have to mean a big budget. These accessible retailers make it easy to bring texture, pattern, and warmth into your home – and are often available on super quick lead-times, too.
Loloi Rugs
With a myriad sizes and shapes available, the Magnolia Home by Joanna Gaines Wimberly Collection boasts seven timeless yet moody styles.
Loloi has been in the rug game for over 20 years, and it shows. Their rugs are crafted in India in partnership with GoodWeave, and often neutral with pattern-rich detailing that layers beautifully. You can shop via third parties like Amazon and Wayfair for their stylish, affordable collections with Joanna Gaines, Amber Lewis, Leanne Ford, and Jeremiah Brent.
Best for: Heirloom aesthetics without heirloom prices
Lead time: Varies by retailer (typically 1-5 business days)
Price: $
Rugs USA
Pet-friendly and easy-to-clean, the new-in Nyme Floral and Paisley Farmhouse Rug is a blend of cozy and modern design styles.
Rugs USA has one of the biggest and most impressive inventories. They do maximalist, vintage-inspired, minimalist, graphic, cottagecore – you name it, they've got it, and they do it well. Delivery is free, sales are constant, and the 30-day return policy makes it easy to add to the basket without worry.
Best for: A shopping experience that feels way more luxe than it costs
Lead time: Approx 2-3 business days
Price: $
Wayfair
If you want even more options, Wayfair delivers. It’s one of the most comprehensive rug retailers online, but somehow still feels easy to shop thanks to smart filters, genuinely helpful customer reviews, and the purple ‘Wayfair Verified’ checkmark. Pro tip: The Open Box section is deeply underrated. Those barely-touched rugs see major markdowns.
Best for: Fast shipping, every size imaginable, and reviews that actually help
Lead time: Approx 2-3 business days
Price: $-$$$
Target
Target is a go-to for stylish yet attainable home design, thanks in no small part to its ongoing collaborations with Homes & Gardens' favoritesThreshold designed w/Studio McGee, and Hearth & Hand with Magnolia. Both collections offer rugs that feel elevated and designer-approved – while their mainline collection has something for every home, space, and budget.
Best for: Affordable designer collaborations and trend-led staples
Lead time: Approx 3-5 business days
Price: $-$$
H&M Home
H&M offer a range of rug shapes and sizes to suit your space and create a statement, like this plush Large Asymmetric Rug.
While it might not be the biggest collection, H&M Home brings its signature Scandi style to a variety of well-made products that balance minimalism and warmth. Expect woven jutes, cotton flatweaves, and textured neutrals that layer beautifully in contemporary spaces. They also have some rather cute and very affordable designs for children's rooms.
Best for: Textural, minimalist rugs with a Scandinavian touch
Lead time: Approx 3-7 business days
Price: $
Zara Home
Zara Home's collection veers on the side of minimal, unless you're shopping the super chic Zara Home x Collagerie collaboration - that is where you'll find the color and pattern.
Zara Home’s small but mighty rug collection channels European style with subtle patterns, natural materials, and an emphasis on texture and muted colors. From rustic jutes to handwoven wool designs, each piece feels timeless, understated, and perfectly in tune with the brand’s quiet luxury, contemporary aesthetic.
Best for: Understated contemporary rugs and earthy colorways
Lead time: Approx 3-5 business days
Price: $-$$
IKEA
As you'd expect, IKEA's main collection of rugs are subtle and neutral, but hidden among them are some colorful and stylish Swedish-style weaves like this Stockholm Rug.
You might not think of IKEA immediately when shopping for rugs – flatpack furniture, yes. But their rug collection is not to be overlooked. IKEA has long mastered the art of accessible design, and its rug collection is no exception. From hardwearing flatweaves to playful patterns and natural-fiber staples, the range is practical, stylish, budget-friendly, and perfect for family homes.
Best for: Budget-friendly rugs for everyday spaces
Lead time: Approx 3-7 business days
Price: $
Our favorite rugs to shop now
Available in a size of your choice, this expertly woven natural jute and sisal rug adds warmth, texture, and intrigue underfoot thanks to that whimsical scalloped edge.
Curated by Sarah Sherman Samuel for her fall collection at Lulu and Georgia, this refreshing blue rug is both playful and pretty. The wavy border is wrapped in vine-florals to add extra charm.
Handmade in India using 85% wool and 15% cotton, this floral flatweave celebrates artisans and craft. Perfect for adding some depth underfoot and an English country vibe.
FAQs
What size rug should I buy?
Getting rug size right can completely change how a room feels. Too small, and it floats awkwardly; too large, and it overwhelms the space.
For a full breakdown, check out our ultimate rug size guide, but for a general rule of thumb: in a living room, aim to fit at least the front legs of all furniture on the rug. In a bedroom, size up so it extends 18–24 inches around the bed, and in a dining area, make sure the rug is big enough that chairs stay on it when pulled out.
According to The Brownstone Boys, Barry Bordelon and Jordan Slocum. The Brooklyn-based duo, known for their charming brownstone renovations, see it all the time. ‘People often underestimate how big their space actually is when shopping for rugs,’ they tell me. ‘Our rule is to always measure a space before buying a rug.’
Their advice? Go big, or at least go big enough. ‘We like to aim for something that at least fits under your main furniture pieces,’ they say – ‘at least the front legs,’ they add. ‘It helps tie everything together and makes the layout feel grounded. If the rug is floating in front of the sofa, the room can feel disjointed. Even getting those front legs on makes a huge difference in how finished the space looks.’
Designer Helena Clunies-Ross agrees. ‘The rug size and placement should be guided by the furniture layout and how people move through the space,’ says the founder of Helena Clunies-Ross Design and former Design Director at Anouska Hempel Design. ‘We always recommend finalizing your layout before selecting a rug to ensure the proportions feel right.’
What is the 18-inch rule for rug placement and sizing – and should I follow it?
You’ve probably heard the advice: leave 18 inches of bare floor between the rug and the wall. But is it actually a must? Not necessarily.
'The 18-inch rule is a helpful starting point, but we don’t treat it as a rule,’ says Helena Clunies-Ross. ‘Instead, we look at proportion, flow, and balance. Sometimes a consistent border of exposed floor works beautifully, but in other rooms, it might make the rug feel too small or disconnected. In rectilinear spaces, for instance, an organic or irregular-shaped rug can break the symmetry and introduce a different energy.’
The Brownstone Boys feel similarly. ‘It’s a good guideline to keep in mind, but in smaller homes, especially in New York, you sometimes have to cheat it a bit. What really matters is that the rug feels intentional and connects with the furniture,’ say Barry Bordelon and Jordan Slocum.
What type of rug material should I get?
Once you’ve nailed the size, the next question is: what material do I pick? The best rug material depends on where it’s going and how you live.
Generally speaking, wool is the best all-rounder for softness and durability. Jute and sisal add texture, cotton feels light and casual, and synthetics are ideal for busy or spill-prone spaces.
‘Consider how the room is used,’ say The Brownstone Boys. ‘In high-traffic areas like living rooms, hallways, or entryways, we go for durable materials like wool or flatweaves’ – tough enough to take a beating, streamlined enough to avoid tripping over the corner.
For lower-traffic spaces, the rules loosen. ‘For bedrooms or cozy nooks, something softer and more plush feels great underfoot,’ they add – zones that, as Helena Clunies-Ross puts it, can handle a little luxury. ‘Silk or mohair blends offer a more refined finish.’
And while most people make style the priority, Helena’s advice is to zoom in on the fundamentals: rug material, she says, is right up there with size as a make-or-break factor – not necessarily style, as most might assume.
Whether your taste leans timeless, modern, or eclectic, these are the best places to buy rugs right now. From designer labels to artisan makers and vintage finds, we've done the hard work – all that’s left to do is head to checkout.
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Charlotte is the style and trends editor at Homes and Gardens and has been with the team since Christmas 2023. Following a 5 year career in Fashion, she has worked at many women's glossy magazines including Grazia, Stylist, and Hello!, and as Interiors Editor for British heritage department store Liberty. Her role at H&G fuses her love of style with her passion for interior design, and she is currently undergoing her second home renovation - you can follow her journey over on @olbyhome