Graham & Brown Just Named Its 2027 Color of the Year – and This Dusty Pink Is Anything But Sweet

Heritage interiors brand Graham & Brown has announced 'Rose Earth' as its 2027 Color of the Year. Grounding, restorative, and effortlessly comforting, this muted dusty pink offers an early glimpse at the paint and color trends set to shape interiors in the year ahead.

'Our in-house design team works a year ahead, closely monitoring lifestyle and interiors trends to anticipate the colors and styles that will resonate with our community,' says Iona Graham, Brand & Marketing Controller and fourth generation of the Graham family. 'We began seeing a strong shift towards warmer and earthier tones, which helped select Rose Earth as our Color of the Year for 2027.'

While plaster-pink shades enjoyed a major moment in interiors a few years ago, Graham & Brown's latest pick proves that our love for muted, earthy hues is far from over. Rose Earth feels warmer and more grounded, bringing a subtle depth to the soft pink trend and making it easy to imagine in both contemporary and more traditional spaces.

Alongside its Color of the Year, Graham & Brown has also unveiled its Design of the Year, 'Roselle Grove' – a rich floral pattern inspired by Chintz – and its Mural of the Year, 'Red Rose County', which takes its cues from the rolling Lancashire landscape.

'The studio expects this versatile shade to make a real impact throughout 2027 and beyond,' Paula Taylor, Stylist at Graham & Brown, tells Homes & Gardens. 'Reflecting the growing desire for interiors and colors that feel warm, inviting, and grounded. As consumers move away from cooler, minimalist schemes, we're seeing an increasing appetite for colors that bring comfort, authenticity and a sense of connection to the home.'

It's easy to see why. With its warm, plaster-like quality, Rose Earth brings a gentle sense of comfort to almost any scheme. A neutral with character, muted pinks are a smart choice for spaces that need a little more depth and warmth without tipping into anything too dark or moody.

'Rose Earth captures this shift perfectly, combining the natural warmth of clay-inspired tones with a timeless elegance that works across a variety of styles and spaces,' says Paula.

And much like the recent resurgence of the sun-faded pastel trend, this softer take on pink looks set to have staying power. 'Warm, chalky plaster tones are emerging as the new neutrals for 2027,' adds Paula. 'Their understated warmth and versatility make them an ideal foundation for a wide range of color palettes, creating a sense of softness and quiet sophistication within the home.'

'These muted, earthy shades also reflect the growing desire for interiors that promote wellbeing and connection to nature,' adds Paula. 'Rooted in biophilic design principles, colors inspired by clay, stone and natural minerals help bring a feeling of balance and tranquillity indoors.'

Consider textures and colors that go with pink when introducing Rose Earth into your scheme. 'Ultra-matte finishes and raw, tactile textures will be key for the season ahead, making Rose Earth particularly effective on textured surfaces where natural light can enhance its depth and warmth,' Paula advises. 'Pair it with organic materials such as wood, stone and linen, alongside soft sage or olive greens, to create a beautifully calm and restorative atmosphere.'

'For a more immersive look, consider color capping to create a cocooning effect. Using tonal shades from the same color family across walls, ceilings and woodwork adds depth and sophistication,' she adds. 'For example, a rich warm brown such as Elderton can be used as a grounding shade, gradually transitioning into Rose Earth to create a seamless and enveloping scheme.'

'You could also pair it with wallpaper to bring character to the room, with our Design of the Year, Roselle Grove, or Mural of the Year, Red Rose County.'

Rose Earth Shopping Edit

Inspired by Rose Earth's warm, earthy take on pink? Explore our edit of the best pink paints for more ways to bring this versatile shade into your home.

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