Joanna Gaines just dropped her new fall collection at Target – it's filled with earthy tones, vintage patterns, antique-inspired kitchenware, and prices start from just $2.99

Joanna Gaines has just quietly launched her highly anticipated fall collection, and I'll have to stop myself from adding every piece to my basket

Joanna Gaines sat in armchair beside table with candle and mug
(Image credit: Target)

For many of us, July means mid-summer. It's beaches and backyard parties and BBQs every night. But July, in the world of interiors, also marks the start of the fall decor collections starting to drop. So while everyone is enjoying the height of summer, I am getting in the mood for cozy season.

Many brands have been launching irresistible collections in the last few weeks, but there's one that I have been checking for updates on every day: the Hearth & Hand with Magnolia fall collection. Target and interior design royalty Joanna Gaines have teamed up again to create an enviable line of fall decor, filled with earthy tones, vintage patterns, and antique-inspired kitchen decor. Think fall decor ideas meets vintage farmhouse vibes.

The line is filled with thoughtful and lasting pieces that exude rustic charm. From cozy plaid throws to country-style tableware, creating a characterful space that beautifully transitions from summer to fall couldn't be easier. Plus, as with all of the ranges, it's affordable and prices start from just $2.99.

Lit candles on side table with brass accents and books

Place some spindle pillar candles on a green ceramic plate for a stylish arrangement that reflects the light.

(Image credit: Target)

Vase with autumn leaves, side table, brass tray and stack of books with radio

Create an unbeatable fall-inspired centerpiece with this eucalyptus arrangement.

(Image credit: Target)

Bed with plaid pillows, side table with wood rattan lamp

Pair the plaid lumbar toss pillow with a larger style such as the stripe square toss pillow for a cozy, layered arrangement.

(Image credit: Target)

The Hearth & Hand with Magnolia collection is the perfect choice for introducing richness and warmth into the home in honor of fall. I'm obsessed with all of the vintage-style pieces, from the unique cheese slicer that feels like an antique gem to the charming berry bowls of dreams. Whether displayed in a kitchen or scattered along a dining table, all the pieces in the collection will make any home feel cozy and homely and ready for fall.

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Eleanor Richardson
Interior Design News Editor

I am the Interior Design News Editor at Homes and Gardens, covering mainly US-based designers and trending news stories. My love for interiors began when I interned in an interior design studio, working on commercial and private spaces. My passion grew while working in production, where I sourced beautiful locations for photoshoots and campaigns. Outside of work, I enjoy collecting antique decor and mid-century furniture for my home.

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