We cover a lot of trends, we see a lot of trends come and go, some hang around for minutes, and some stick for years. And while we always say to let interior design trends influence your tastes, never be too led by the fickleness of what's in style in the interior design world. Stick with timeless, stick with classic, and you'll always create spaces that feel on-trend.
Timeless and classic is exactly how we would describe Lee Jofa, the luxury textile brand that's been around for centuries. 200 years to be exact. And reaching a bicentennial is something to be celebrated, so of course, they are doing it in style.
The Lee Jofa 200th Anniversary Collection pays homage to the brand's long and rich history, bringing together both old and new, with classic archival patterns being reimagined in fresh colorways for a more modern twist on the timeless prints.
'We are thrilled that our brand continues to thrive and be a leader in the interior design community,' says Stephen Elrod, EVP and Creative Director for Lee Jofa and Brunschwig & Fils. 'Our goal is to keep upholding the values of craftsmanship and luxury that have gotten us to this point, and to keep inspiring generations of designers to come.'
The origins of Lee Jofa date back to 1832 and the new collection really explores the span of the brand's many generations, from the more traditional 18th-century palampore to the 1960s-era chinoiserie. There are 16 archival prints within the collection, each available in two new colorways, which have been reimaged to be slightly brighter and bolder than the original. A modern twist on a classic.
The brand's most iconic hand-block printed patterns Hollyhock and Tree of Life, have had a fresh recoloration, and for the first time, they are also available as wallcoverings. Othermuch-loved designs that have been given a fresh new colorway are Whippets, which is a beautifully finely drawn pattern, and Floral Bouquet, based on a 19th-century print recovered from the archive of a French museum.
Alongside the reimagined fabrics and wallcoverings, furniture, carpets, and a selection of accessories are part of the collection too. The furniture pieces echo the brand's rooting in traditional, timeless design, and include an English antique-inspired lyre chair, a fully upholstered English arm sofa, and wrapped cocktail and side tables.
There's an impressive 69 new rugs launching with the 200 Collection, all inspired by the brand’s iconic wovens, velvets, and textures and each is hand-dyed to ensure that classic Lee Jofa aesthetic.
The collection is a celebration of the last 200 years of Lee Jofa. Each piece and each print is evidence of how the brand has stood the test of time, how it has adapted to changing tastes but also remained so timeless that prints from two centuries ago are still relevant and 'on trend' today.
You can shop the Lee Jofa 200 Collection at Kravet now.
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I am the Head of Interiors at Homes & Gardens. I started off in the world of journalism in fashion and luxury travel and then landed my first interiors role at Real Homes and have been in the world of interior design ever since. Prior to my role at H&G I was the digital editor at Livingetc, from which I took a sabbatical to travel in my self-converted van (not as glamorous as decorating a home, but very satisfying). A year later, and with lots of technical DIY lessons learnt I am back to writing and editing, sometimes even from the comfort of my home on wheels.
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