With their vibrant arrangements and playful use of colour and form – not to mention their handy letterbox delivery service – Bloom & Wild is one of the most popular online florists in the UK. This week, they released their Christmas trend forecast, sharing floral themes, decorating tricks and DIY hacks for making your home look – and feel – lovely, just in time for the festive season.
MERRY & BRIGHT
Head back to the 80s and host Christmas with a twist by opting for maximalist flowers, colours and prints. ‘Bright flowers and coloured foliage will take centre stage as people become more playful than ever with their decorations’, says Harriet, floral stylist at Bloom & Wild. ‘Think bouquets packed with hot pinks and bold blues, mixed with glittering ferns or painted eucalyptus, and Christmas trees decked out in glittering baubles for a nostalgic kitsch effect’.
The limited-edition collection with the master of colourful prints, Matthew Williamson, perfectly encapsulates this trend. There’s three bouquets to choose from – made up of seasonal stems in cerise pink, vivid orange and rich blue – all wrapped in boxes featuring the designer’s exclusive artwork.
BACK TO NATURE
The Nordic trend is simple but by no means minimal. Bring nature indoors with plenty of raw wood and foliage – perfect for those after a natural festive look. Think dried flowers, seeds and twigs, juicy winter berries and lush green foliage like eucalyptus, fir and pine – all in soft ivory whites and earthy greens.
We all love a bit of festive tradition, so it’s no surprise that classical colours like red, green and gold, mixed in with some Nutcracker magic, continues to trend year on year. ‘Seasonal flowers and foliage – like pussy willow, amaryllis and poinsiettias – make for lovely centrepieces’, says Harriet.
With mini baubles, lights and pop-up pots, Bloom & Wild’s tiny, replantable trees trend on Instagram every year. The idea was born in 2016, when ‘tree makers’ at the brands family run farm in the Netherlands planted cuttings from ‘mother trees’ into pots of soil. Before yours leaves the farm, a teeny little cutting will be taken from it and planted into the soil for 2022’s trees. How sweet is that?
Filling the home with winter foliage is the fastest way to make it look, feel and smell like Christmas. This year, all Bloom & Wild foliage comes from Ireland, where soil conditions mean it thrives – pesticide free – in fields as opposed to greenhouses, hugely reducing its carbon footprint.
The brand’s DIY Kit is made up of 7 types of festive foliage, including aromatic, eucalyptus, rosemary and pine. It comes with styling tips, so you can transform yours into a wreath, centrepiece, garland and much more.
For more top tips and styling ideas, visit bloomandwild.com