By Ruth Doherty
Interior design and fashion fans prepare to get excited… Celebrated design duo Robert and Cortney Novogratz, of The Novogratz, have teamed up with style icon and actress Sarah Jessica Parker, co-founder of fashion label SJP Collection, to create an outdoor capsule collection for spring/summer 2021.
The retro outdoor home decor range has been a meeting of minds between the group, who realised they shared a similar design vision focused on joyful, bright hues and a love of vintage design.
See: Best outdoor furniture – our pick of the best buys for super stylish patios
Cortney explained: 'This collaboration makes sense on so many levels because Sarah Jessica and I share so many things! We are both West Villagers raising kids in NYC, we both love running a design business, and have discovered a similar sensibility in our design aesthetic and entrepreneurial spirit. We are not afraid of color, we embrace and promote it in an energetic way. And of course, Robert and I are great fans of Sarah Jessica and her unique talent.'
The collection boasts a range of outdoor furniture and accessories inspired by Sarah Jessica Parker's inimitable chic and her enthusiasm for fun, bright, summer shades. With a nod to retro design and sprinkling of playful Palm Springs aesthetic, you can expect easygoing pastel lawn chairs, lots of stripes and happy prints, and outdoor umbrellas with fashionable scalloped edges.
The Priscilla lawn chairs are foldable, weather-resistant, and full of style; according to the Novogratz, Priscilla 'likes to lounge around and enjoy a cold beverage in the back yard, by the pool, or at a little league game.' She's available in pastel pink, yellow or aqua, and is perfect for even the smallest outdoor spaces.
There's also a number of must-buys for any backyard soiree or relaxing sun-soaking session, including rolling bar carts, and water bottles and beach towels printed with colour-popping SJP Collection-inspired heels; perfect for anybody who was obsessed with the Sex and the City star's shoe collection on the show (that's everybody then, right?)
The Penelope bar cart 'works hard and plays hard', and is perfect for indoor and outdoor parties and get-togethers.
Sarah Jessica and her partner George Malkemus said: 'We embrace the joie de vivre that The Novogratz bring to everything they do, and we’re excited to be joining them this spring. SJP Collection and The Novogratz reflect our love of color, vintage style, and most importantly these days, summer fun.'
Shop the beach towels, water bottle and summer tote bag at www.sjpbysarahjessicaparker.com.
The outdoor furniture collection is available exclusively at www.shopthenovogratz.com and at The Novogratz pop up shop in Los Angeles, on Abbott Kinney Boulevard in mid-April which will be called 'House of Novogratz.'
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