The Internet’s Favorite Luxury Bed Sheets Just Got Even Luxer – and Yes, I Think They’re Worth Replacing Yours For
After selling one million sets, Brooklinen gave its viral sheets the 'Succession' treatment
Three years post-Succession finale, we've exhausted our reserves of exclaiming 'quiet luxury,' but if the phrase hadn't been so wildly overused, it's one that absolutely would apply to Brooklinen's newly upgraded Luxe Sateen bedding.
While the buttery-soft, subtly lustrous bed sheet fabric has been a bestseller since launching in 2019, Brooklinen has just reengineered the formula with finer long-staple cotton yarns, a higher thread count, and a proprietary finish exclusive to the brand. In other words, this particular flavor of fancy can neither be found nor replicated anywhere else.
Since it's true quiet luxury we are after here, there's no extra shine. Instead, 'The new Luxe Sateen has a more refined, low-sheen finish that feels modern and elevated,' notes Brooklinen Chief Product Officer Kelly Hannon. 'It's less glossy with a more matte appearance, and an even softer hand feel than before.'
Martinis in bed, anyone? Hotel-caliber activities feel especially apropos beneath layers of Brooklinen’s newly discreet sateen. With signature labels and duvet ties ensuring a perfect fit, even the woefully butler-less can manage the setup.
Some things have changed, including the expanded on-trend colorways, like Tandem Stripe in Papaya and Floating Petals in Daisy. The parts people fell in love with, however – namely the breathable, all-season comfort – remain the same.
‘The increased thread count and weight lend a more grounded, durable feel without compromising breathability,' continues Kelly. 'The result is a sleep experience that feels super soft, smooth, and enveloping – light enough for warmer months, yet substantial enough to maintain that signature Luxe feel.'
It’s enough to make you call your wealth manager – not because this bedding costs any more than before, but because, spanning the brand’s Luxe Sateen Core Sheet Set, duvet covers, and pillowcases, they’ve become a meaningful part of the portfolio.
This even-luxer Luxe is something Brooklinen has quietly been working on for the past three years. The pedigree shows. Even if you're among the more than one million people who already own the original, it's worth the swap to sleep how the other half lives.
Brooklinen says its luxury bed sheets are soft enough to forgo pajamas entirely. Do with that what you will.
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