Eva Mendes' innovative 'Swedish Cloth' is the paper towel of the future – and it's just $3 each for her absorbent and stylish design

Goodbye paper towels, hello Cloth Envy, the actress is revolutionizing how we clean with this chic and affordable kitchen product

Eva Mendes
(Image credit: Venturelli/WireImage via GettyImages)

'We make things beautiful by cleaning them, why not also clean with things that are beautiful?' Eva Mendes proclaims in a recent Instagram post. Her bold answer is the new Skura Style Swedish Cloth, aka Cloth Envy.

The actress pioneered this reusable alternative to the paper towel with the cleaning supplies brand to upgrade her experience of her home. It's a stylish, colorful paper towel that can be endlessly reused. We've long had Eva's partnership with Skura Style on our radar, and this latest launch has completely upped the game.

Eva explains her kitchen essential stating: 'Anyone in my life basically knows that I'm a frustrated interior designer. I love design. I love architecture. I love cleaning. So I wanted to design a new product. You ready for it? This is our Swedish cloth. It's basically a gorgeous reusable paper towel. I mean it's a next-level paper towel.'

What makes this product the paper towel of the future? First, it is much more aesthetically pleasing than the traditional countertop wipes for cleaning a kitchen. Eva gushes: 'It comes in 3 different styles. Notice that they're gorgeous. Come on, it's so pretty.'

The mark of a great cleaning product ultimately comes down to its capabilities, and this Swedish Cloth delivers on every count. It's absorbent, perfect for sprays or wiping up messes.

Eva explains: 'It's great for spills. I love a good wipe down. Isn't that so beautiful?'

Finally, the reusable nature of Eva's recommendation makes it the perfect non-toxic cleaning product to avoid harming the planet. Rather than using a whole roll of paper towels, you can keep it to just one cloth used over a few weeks.

This will likely also help you save money in the long run, because the cost of buying paper towels quickly adds up.

Shop More Eva-Mendes-Recommended Cleaning Essentials


You can have the most beautiful home in the world, but if it isn't clean, it doesn't matter. Using the right tools makes it easier and more enjoyable to keep it up.


Sophie Edwards
News Editor

Sophie is a writer and News Editor on the Celebrity Style team at Homes & Gardens. She is fascinated by the intersection of design and popular culture and is particularly passionate about researching trends and interior history. She is an avid pop culture fan and has interviewed Martha Stewart and Hillary Duff.

In her free time, Sophie freelances on design news for Westport Magazine and Livingetc. She also has a newsletter, My Friend's Art, in which she covers music, culture, and fine art through a personal lens. Her fiction has appeared in Love & Squalor and The Isis Magazine.

Before joining Future, Sophie worked in editorial at Fig Linens and Home, a boutique luxury linens brand. She has an MSc from Oxford University and a BA in Creative Writing and Sociology from Sarah Lawrence College.

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