'We make things beautiful by cleaning them, why not also clean with things that are beautiful?' Eva Mendes proclaims in a recent Instagram post. Her bold answer is the new Skura Style Swedish Cloth, aka Cloth Envy.
The actress pioneered this reusable alternative to the paper towel with the cleaning supplies brand to upgrade her experience of her home. It's a stylish, colorful paper towel that can be endlessly reused. We've long had Eva's partnership with Skura Style on our radar, and this latest launch has completely upped the game.
Eva explains her kitchen essential stating: 'Anyone in my life basically knows that I'm a frustrated interior designer. I love design. I love architecture. I love cleaning. So I wanted to design a new product. You ready for it? This is our Swedish cloth. It's basically a gorgeous reusable paper towel. I mean it's a next-level paper towel.'
This eco-friendly alternative to the traditional paper towel comes with Eva Mendes's seal of approval. Each pack contains three cloths with a beautiful and unique design.
What makes this product the paper towel of the future? First, it is much more aesthetically pleasing than the traditional countertop wipes for cleaning a kitchen. Eva gushes: 'It comes in 3 different styles. Notice that they're gorgeous. Come on, it's so pretty.'
The mark of a great cleaning product ultimately comes down to its capabilities, and this Swedish Cloth delivers on every count. It's absorbent, perfect for sprays or wiping up messes.
Eva explains: 'It's great for spills. I love a good wipe down. Isn't that so beautiful?'
Finally, the reusable nature of Eva's recommendation makes it the perfect non-toxic cleaning product to avoid harming the planet. Rather than using a whole roll of paper towels, you can keep it to just one cloth used over a few weeks.
This will likely also help you save money in the long run, because the cost of buying paper towels quickly adds up.
Shop More Eva-Mendes-Recommended Cleaning Essentials
If you want to try Skura Style but aren't sure where to start, this Eva Mendes-approved set is the perfect foray into the brand. It includes a 4 pack of their signature SKRUBBY Sponges, two scouring pads, and a 10-pack of microfiber cloths.
These absorbent and effective scrubby sponges are perfect for keeping your dishes in tip top shape. They are naturally anti-bacterial to protect your health.
These powerful scouring pads are perfect for cleaning jobs that require a bit more elbow grease. They are designed to last, keeping your kitchen in tip-top shape.
You can have the most beautiful home in the world, but if it isn't clean, it doesn't matter. Using the right tools makes it easier and more enjoyable to keep it up.
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