Plush towels are more than just a part of self-care: they are a design-led statement. Think about the feeling of entering a luxury hotel room bathroom, and being greeted with the sight of fluffy white bath towels. They add dimension, comfort, and warmth.
Gwyneth Paltrow elevates it even further by adding a subtle black stripe to the edge of her favorite bath towel. We spotted her using the washcloth from Matouk's Cairo collection in a recent Instagram post from Goop. Drying her face with its plush cotton surface is the last step of her skincare routine.
Though $30 might sound steep for a single washcloth, when you start to read more about the collection, it makes total sense. The Cairo collection is made of 100% long-staple cotton with a luxurious weight of 625 gsm. It is made in the USA of fabric from Portugal, and it even features a convenient loop for hanging it. Not to mention that stunning, long-lasting towel band.
Plus, by Goop-recommendation standards, anything for $30 is a steal.
Wash your face just like Gwyneth with these stunning 100% long-staple cotton washcloths. The subtle piped edge makes for a striking statement.
Carlin van Noppen, design expert with a decades-long career in textiles at Fig Linens and Home, explains: 'Matouk is synonymous with American-made luxury. They are highly committed to American craftsmanship, and it shows in their products. The Cairo towels feel heavier and softer than most mass-market towels, and one touch shows that they are a luxury product.'
She continues, 'Even if you don't way to commit to buying a full set of luxury towels, a washcloth is a great starting point for testing out if the higher GSM and cotton quality makes a difference to you. Not only is it the most affordable piece of a towel set, but it's also the one you use on your face. The gentle, plush material can make a difference in your self-care routine.'
Shop alternatives
Whatever your budget, there are black and white washcloths that fit it. This extra special detail brings that extra layer of elevation that makes your mornings feel luxurious.
This organic cotton washcloth is seriously plush and highly absorbent. The two sided black trim is subtle, and it is 100% certified organic.
For a younger take on the black and white washcloth, try this whimsical navy and white version. Its curved edges create a fun spin, but it still feels elevated.
This triple lined version of the black and white towel feels extra charming. Plus, the price is hard to argue with.
A towel with a small detail is always going to feel more elevated than a plain one. When the quality is this good, it's hard to resist.
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