Goop, Gwyneth Paltrow's lifestyle powerhouse, is celebrating its 15th birthday, and it's celebrating in the most Goop way possible: with a new villa on the Palm Beach' shore.
Gwyneth's brand partnered with The Colony Hotel, also known as the most stylish hangout in Palm Beach, Florida, to create a two-bedroom villa that radiates 'quiet luxury' and is officially taking bookings now. However, after a look around the property, we warn it may be very hard to leave.
'We wanted to create a really beautiful and unique space that our community could come to and really feel the goop aesthetic,' Gwyneth says in Goop's blog. To do so, she enlisted the expertise of New York design firm Ronen Lev to create a restful, indisputably chic space that pays the ultimate homage to her brand.
Why Palm Beach? Gwyneth grew up visiting Palm Beach with her family, meaning it consequently holds a special meaning for the wellness guru. She notes how she gets decorating ideas both from her travels and a Pinterest board labeled 'Future Renovations.'
'I love a space to feel like it's been around for a long time, with the provenance of old material, millwork, moldings, and handsome proportions,' Gwyneth explains. 'And then I like things to feel a little more contemporary and clean and feminine.'
We owe much of this aesthetic to Gwyneth's furniture choices, including a 'gorgeous couch' from the Invisible Collection, a vintage coffee table, and Cartier trays that adorn the living room.
It's no secret that Gwyneth is a fan of Monogram appliances since she's known to cook on them in her Montecito home, after all. So, it's unsurprising that they also feature in this villa kitchen. 'I'm obsessed with my Monogram range, so we had to have one here,' she says.
Leading from the bedrooms, including a gold-hued primary suite, is the main bathroom when Goop really comes into play. 'We outfitted it with Brizo faucets. And, of course, you get your bathroom full of amazing goop products when you check in as well.'
There is also a loft space, described as the perfect spot to work from home, but of course, we don't encourage any such activity while on vacation. Here, we see the Re-Jute rug, the result of Goop's collaboration with Ruggable, that we're rushing to bring into our homes in ways far beyond our lofts.
Inspired by the harlequin floors in Italian palatial buildings, this geometric rug (in midnight blue on a warm beige background) is the Gwyneth-approved statement piece we've been searching for.
Bookings for the Goop villa are now available via The Colony Hotel, and, what can we say, except we're racing to plan our next Florida break the Gwyneth Paltrow way.
-
9 color-drenched kitchens that prove this paint trend is totally timeless when used in this hardworking spaceIt's time to go bold and embrace color-drenched kitchens – these stylish spaces prove that a one-color approach is timeless and liveable
-
This is exactly how long you should wait before getting rid of important paperwork – with just 1 crucial exceptionPlus, how best to store each type
-
Gwyneth Paltrow uses LED lights to bring a gallery-like feeling to her kitchen cabinets – you can achieve the same, unique look for $24Gwyneth's glass-front cabinets become more chic and accessible with their hidden lights, which create a subtle glow in the space
-
Gwyneth Paltrow's quiet luxury kitchen is so beautiful, we almost overlooked her ultra-smart cabinets – they make the use of 'every inch' of storage spaceThe Goop founder makes use of dead space in her kitchen with customized cabinetry that reaches to the ceiling, providing ample storage
-
Gwyneth Paltrow's kitchen shelving is the cleverest use of a small, shallow, awkward space I've seen – it will solve all your storage problems and look gorgeous, tooGwyneth's wall shelves act as a display case for chic dishware, while making the kitchen feel even more spacious – and you can follow her example
-
Not beige, not grey – this perfect 'new neutral' is what Josh Brolin, Gwyneth Paltrow, and Martha Stewart are decorating with insteadButter yellow is a shade that shines, but it also creates rooms that are rich and enveloping – it's a hue that's like a warm embrace
-
Gwyneth Paltrow's 'butter yellow' walls bring cozy, relaxed luxury to her living room – I wasn't sure about this color trend, but now I'm convinced
Behind the actress's indoor swing, a light yellow wall elevates her earthy and stylish living room – it's a major color trend for 2025
-
Gwyneth Paltrow's closet is a masterclass in regimented organization – it's the inspiration you need ahead of your spring clean
Gwyneth's wardrobe features tidy rails and bag storage, showing that dividing a closet into sections is a great way to organize
-
Gwyneth Paltrow's calming wallpaper mural is a versatile statement piece – designers say the trend strikes the perfect balance between bold and relaxingThe forest scene wallpaper in Gwyneth Paltrow's dining room makes a stunning statement mural that's the perfect complement to her black and white furniture
-
Gwyneth Paltrow's dining room breaks a cardinal color rule – I thought I hated these shades together, but she makes them look so elevated
Color rules are made to be broken, the actress's dining room boldly proclaims – the stunning space completely changed my opinion on pairing these shades
