Gwyneth Paltrow wanted the Goop villa to feel like it had 'been around for a long time' – this is the result

How does a lifestyle empire celebrate its 15th birthday? By opening a chic overnight sanctuary in Palm Beach, naturally

Gwyneth Paltrow
(Image credit: Getty Images)

Goop, Gwyneth Paltrow's lifestyle powerhouse, is celebrating its 15th birthday, and it's celebrating in the most Goop way possible: with a new villa on the Palm Beach' shore. 

Gwyneth's brand partnered with The Colony Hotel, also known as the most stylish hangout in Palm Beach, Florida, to create a two-bedroom villa that radiates 'quiet luxury' and is officially taking bookings now. However, after a look around the property, we warn it may be very hard to leave. 

'We wanted to create a really beautiful and unique space that our community could come to and really feel the goop aesthetic,' Gwyneth says in Goop's blog. To do so, she enlisted the expertise of New York design firm Ronen Lev to create a restful, indisputably chic space that pays the ultimate homage to her brand. 

Why Palm Beach? Gwyneth grew up visiting Palm Beach with her family, meaning it consequently holds a special meaning for the wellness guru. She notes how she gets decorating ideas both from her travels and a Pinterest board labeled 'Future Renovations.' 

'I love a space to feel like it's been around for a long time, with the provenance of old material, millwork, moldings, and handsome proportions,' Gwyneth explains. 'And then I like things to feel a little more contemporary and clean and feminine.' 

We owe much of this aesthetic to Gwyneth's furniture choices, including a 'gorgeous couch' from the Invisible Collection, a vintage coffee table, and Cartier trays that adorn the living room. 

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It's no secret that Gwyneth is a fan of Monogram appliances since she's known to cook on them in her Montecito home, after all. So, it's unsurprising that they also feature in this villa kitchen. 'I'm obsessed with my Monogram range, so we had to have one here,' she says. 

Leading from the bedrooms, including a gold-hued primary suite, is the main bathroom when Goop really comes into play. 'We outfitted it with Brizo faucets. And, of course, you get your bathroom full of amazing goop products when you check in as well.'

There is also a loft space, described as the perfect spot to work from home, but of course, we don't encourage any such activity while on vacation. Here, we see the Re-Jute rug, the result of Goop's collaboration with Ruggable, that we're rushing to bring into our homes in ways far beyond our lofts. 

Bookings for the Goop villa are now available via The Colony Hotel, and, what can we say, except we're racing to plan our next Florida break the Gwyneth Paltrow way. 

Megan Slack
Head of Celebrity Style News

Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.