Goop, Gwyneth Paltrow's lifestyle powerhouse, is celebrating its 15th birthday, and it's celebrating in the most Goop way possible: with a new villa on the Palm Beach' shore.
Gwyneth's brand partnered with The Colony Hotel, also known as the most stylish hangout in Palm Beach, Florida, to create a two-bedroom villa that radiates 'quiet luxury' and is officially taking bookings now. However, after a look around the property, we warn it may be very hard to leave.
'We wanted to create a really beautiful and unique space that our community could come to and really feel the goop aesthetic,' Gwyneth says in Goop's blog. To do so, she enlisted the expertise of New York design firm Ronen Lev to create a restful, indisputably chic space that pays the ultimate homage to her brand.
Why Palm Beach? Gwyneth grew up visiting Palm Beach with her family, meaning it consequently holds a special meaning for the wellness guru. She notes how she gets decorating ideas both from her travels and a Pinterest board labeled 'Future Renovations.'
'I love a space to feel like it's been around for a long time, with the provenance of old material, millwork, moldings, and handsome proportions,' Gwyneth explains. 'And then I like things to feel a little more contemporary and clean and feminine.'
A photo posted by on
It's no secret that Gwyneth is a fan of Monogram appliances since she's known to cook on them in her Montecito home, after all. So, it's unsurprising that they also feature in this villa kitchen. 'I'm obsessed with my Monogram range, so we had to have one here,' she says.
Leading from the bedrooms, including a gold-hued primary suite, is the main bathroom when Goop really comes into play. 'We outfitted it with Brizo faucets. And, of course, you get your bathroom full of amazing goop products when you check in as well.'
There is also a loft space, described as the perfect spot to work from home, but of course, we don't encourage any such activity while on vacation. Here, we see the Re-Jute rug, the result of Goop's collaboration with Ruggable, that we're rushing to bring into our homes in ways far beyond our lofts.
Inspired by the harlequin floors in Italian palatial buildings, this geometric rug (in midnight blue on a warm beige background) is the Gwyneth-approved statement piece we've been searching for.
Bookings for the Goop villa are now available via The Colony Hotel, and, what can we say, except we're racing to plan our next Florida break the Gwyneth Paltrow way.
Sign up to the Homes & Gardens newsletter
Decor Ideas. Project Inspiration. Expert Advice. Delivered to your inbox.
Megan is the News and Trends Editor at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes. As the News Editor, she often focuses on emerging microtrends, sleep and wellbeing stories, and celebrity-focused pieces. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.
How to rearrange furniture before hosting a crowd
Experts share how to reshuffle furniture before guests arrive for the holidays
By Camille Dubuis-Welch Published
The best white elephant home gifts – the presents people actually want
If you have an upcoming gift exchange and are looking for the best white elephant home gifts to give, I've got all of your shopping needs covered.
By Jessie Quinn Published