Joanna Gaines's muted twist on the Stanley Cup is almost certainly going to go viral
The Magnolia designer has given 2023's most popular accessory a makeover – here's where to invest before an inevitable sell out


Decor Ideas. Project Inspiration. Expert Advice. Delivered to your inbox.
Thank you for signing up to Homes & Gardens. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Just when we thought Stanley Cups couldn't get any more popular, Joanna Gaines released a muted collection that will take the trend to (even) greater heights.
The century-old British bottle brand is certainly not new to the market, but it recently enjoyed newfound fame on both sides of the Atlantic thanks to social media – most specifically in the shape of its Adventure Quencher Travel Tumbler. Once a camping and hiking staple – this cup is in the hands of the most stylish influencers – so it was only a matter of time before it received a 2023 makeover. And naturally, Joanna Gaines was the figure responsible for the job.
Stanley has revealed six new hues in collaboration with the Target Hearth & Hand with Magnolia line– and, of course, they pay homage to the earthy aesthetic best associated with the designer.
A post shared by Stanley 1913 (@stanley_brand)
A photo posted by on
Perhaps the star of the collection is the aforementioned Quencher H2.0 FlowState Tumbler which comes in a variety of muted tones. However, the Classic Legendary Bottle is also worth an honorable shout-out, because, it is labeled a classic for a reason, after all.
These Jo-designed colors are exclusive to Target (available below) but as a warning, this Stanley X Jo collab is almost certain to go viral – so we recommend investing as soon as your favorite color comes in stock.
Stanley's most sought-after product, the double wall insulated tumbler, keeps drinks cold for 11 hours and iced for two days. It holds up to 40oz, meaning it can keep you hydrated all day long. It's designed with a car cup holder-compatible silhouette, perfect for long road trips.
Joanna's color palette, including 'Basic Brown' and 'Peet Moss' (seen above) are eternally on trend, but rest assured that these hues are perfect for fall – when we begin trading or iced beverages for warming pumpkin coffees and milky teas. Dare we say, we're stocking up now in anticipation.
Why are Stanley drinking cups so popular?
Despite its 110-year history, Stanley drinking cups have never felt so sought after, and this is thanks to Instagram and Tiktok. In recent months, they have served as the face of WaterTok, an ever-popular trend in which creators flavor their water with sugar-free powders and syrups as an alternative to dessert.
The rising fascination with the historic brand has led to partnerships with the likes of Olay, Starbucks, and now Magnolia, Joanna Gaines' design empire that influences our decorating ideas – and now, our drinking habits.
Sign up to the Homes & Gardens newsletter
Decor Ideas. Project Inspiration. Expert Advice. Delivered to your inbox.

Megan is the News and Trends Editor at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes. As the News Editor, she often focuses on emerging microtrends, sleep and wellbeing stories, and celebrity-focused pieces. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.
-
-
How to plant a bulb lawn – 6 steps to recreating this fall gardening trend
Expert advice for naturalizing bulbs and planting a flowering lawn that your future self will thank you for
By Rachel Bull Published
-
Pottery Barn has up to 50% off right now - but you need to move fast
Pottery Barn's sale brings up to 50% off furniture, dining, lighting and more. As a shopping writer, here are my top picks, but the deals won't last long.
By Jessie Quinn Published