Just when we thought Stanley Cups couldn't get any more popular, Joanna Gaines released a muted collection that will take the trend to (even) greater heights.
The century-old British bottle brand is certainly not new to the market, but it recently enjoyed newfound fame on both sides of the Atlantic thanks to social media – most specifically in the shape of its Adventure Quencher Travel Tumbler. Once a camping and hiking staple – this cup is in the hands of the most stylish influencers – so it was only a matter of time before it received a 2023 makeover. And naturally, Joanna Gaines was the figure responsible for the job.
Stanley has revealed six new hues in collaboration with the Target Hearth & Hand with Magnolia line– and, of course, they pay homage to the earthy aesthetic best associated with the designer.
Perhaps the star of the collection is the aforementioned Quencher H2.0 FlowState Tumbler which comes in a variety of muted tones. However, the Classic Legendary Bottle is also worth an honorable shout-out, because, it is labeled a classic for a reason, after all.
These Jo-designed colors are exclusive to Target (available below) but as a warning, this Stanley X Jo collab is almost certain to go viral – so we recommend investing as soon as your favorite color comes in stock.
Stanley's most sought-after product, the double wall insulated tumbler, keeps drinks cold for 11 hours and iced for two days. It holds up to 40oz, meaning it can keep you hydrated all day long. It's designed with a car cup holder-compatible silhouette, perfect for long road trips.
Much like the tumbler, this vacuum bottle has double-wall insulation that keeps coffee or tea hot for up to 40 hours – and cold drinks cool for up to 35 hours. Made of BPA-free 18/8 stainless steel, it's also leakproof and packable for long walks or the morning commute.
Joanna's color palette, including 'Basic Brown' and 'Peet Moss' (seen above) are eternally on trend, but rest assured that these hues are perfect for fall – when we begin trading or iced beverages for warming pumpkin coffees and milky teas. Dare we say, we're stocking up now in anticipation.
Why are Stanley drinking cups so popular?
Despite its 110-year history, Stanley drinking cups have never felt so sought after, and this is thanks to Instagram and Tiktok. In recent months, they have served as the face of WaterTok, an ever-popular trend in which creators flavor their water with sugar-free powders and syrups as an alternative to dessert.
The rising fascination with the historic brand has led to partnerships with the likes of Olay, Starbucks, and now Magnolia, Joanna Gaines' design empire that influences our decorating ideas – and now, our drinking habits.
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