Though terms like 'quiet luxury' and 'loud luxury' are relatively new, the concepts behind them have existed since the dawn of interior design.
Photos of Lauren Bacall's maximalist living room from 1969 are definitive proof. The Hollywood titan's space is full to the brim with ornate antiques and personal details. Every surface screams creative opulence from the gallery wall to the Persian rug to the brass tchotchkes lining the mantelpiece. It's an example of the loud luxury style, before the term loud luxury.
So, what exactly is this trending style? Mike Whitfield, design expert at LUSSO explains: 'Loud Luxury embraces a "more is more" approach using bold designs to create memorable spaces. It still incorporates elements of quiet luxury blended with bold maximalism, striking a tasteful balance that enhances a space without overwhelming it.'
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Loud luxury design doesn't always have to be colorful; its beauty comes through in the artful combination of furnishings with ornate, storied details. If I were creating a space similar to Bacall's from scratch, these are the pieces I'd use.
Though not inspired by a specific piece in Bacall's living room, this candleholder is crafted of naturally eye-catching material with an old world feel. This earthy pair is perfect for bringing a warm, Southern European-inspired touch to any room.
This artisan-quality planter has an organic shape and feel to add some texture and interest to any living room corner, entryway, or patio. It would feel especially opulent styled on a side table with a variety of antique pieces.
This accent chair embodies both sophistication and practicality. It features a solid wood frame, plush upholstery, and exquisite turned-wood front legs for a spool-style aesthetic. Though it's not antique, it has a feeling of history and warmth.
What differentiates Lauren Bacall's style from run-of-the-mill maximalism is attention to detail through styling.
Mike explains: 'The fine details really matter when it comes to Loud Luxury, and consideration to quality should be made at every turn. Focus on textures and high-quality materials, as these define luxury and are likely to transcend interior trends due to the timeless appeal of materials such as stone and marble. Think marble with distinctive veining, fluted stone, matte concrete, and rich woods that add depth and dimension - these tactile elements are the foundation of luxury.'
However, what makes the trend work so well in Lauren Bacall's living room and beyond is the way that it draws on personal interior design style, rather than cookie-cutter fads.
'Some people equate luxury with how much things cost, but just because it's expensive doesn't mean it'd work in a scheme,' says Kat Habershon, founder of Rivela Interiors.
'Loud Luxury should feel completely bespoke, mixing and matching high-end with unique and individual pieces. Vintage finds and collaborating with independent designers produce something far more personal.
Mike adds: 'The true hallmark of Loud Luxury is individuality. It celebrates creative freedom, mixing influences, eras, and design languages to reflect the unique personality of the homeowner.'
If you want to recreate Bacall's timeless style, the best way to start is by incorporating high-quality materials and personal touches into a maximalist living room. Kat advises: 'A living room is a wonderful way to go 'all in' with Loud Luxury. An extra large, deep-seated sofa in a forest green or a dark chocolate brown with textured cushions is always a great place to start.'
The more personal your interiors, the more long-lasting they will be. Incorporating antiques and intricate touches as seen in Lauren Bacall's living room, is a great place to start.
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