Martha Stewart's Amazon collection 'The World of Martha' may have already shaped our homeware habits since its launch in February – but Prime Day has just given us good reason to get re-excited about these 'beautiful' everyday essentials.
'The most beautiful things are simple and functional but not always easy to find,' the founder of the eponymous lifestyle empire shared when she shared her collection with the world.
Eight months later, her motto still stands, and 'The World of Martha' continues to offer products that, in all their functionality, haven't sacrificed style. Now, however, they're at a limited-time discount, all for Amazon Prime Day.
Inside 'The World of Martha'
'The World of Martha offers all the essentials I love and can't live without in one place,' Martha comments. 'They're really beautiful, and they belong in pretty much every single house in America,' she adds during a live stream from her test kitchen.
We'd be forgiven for having already invested in many of Martha's must-haves, but if not, there's plenty of new pieces on sale for Amazon Prime Day.
Bedding and towels
Was $64.99, now $51.99 on Amazon
It's a steal to get a flat sheet, a fitted sheet, and a pillowcase for this price. Made from durable cotton with a sateen sheen, these sheets should stand the test of time, and they're available in several colors and patterns.
Was $122.99, now $59.99 at Amazon
Get ready for winter with this a goose down and feather comforter. An incredible deal more than half off, this is a smart way to save on bedding.
Was $69.99, now $64.04 at Amazon
This blue floral duvet is perfect for stately, traditional rooms. Made from soft cotton-percale, it's easy to wash. It's also reversible, so you have two patterns for the price of one.
Was $64.99, now $51.99 at Amazon
These cute sheets are decorate with delicate pink florals. Made from 210-thread cotton sateen, they're soft and comfortable.
Was $59.99, now $39.99 at Amazon
We love this bumpy textured take on a classic modern bath towel set. The towels are crafted in a plush terry stripe, accented with a stylish pintuck dobby detail at the hem, for a spa-inspired finish.
Was $132.54, now $112.80 at Amazon
It's not a huge discount, but this comforter is made with Tencel Lyocell, which makes it silky-soft and breathable.
Pieces for the Bathroom
Was $34.99, now $27.99 at Amazon
This timeless décor set features an elegant ceramic embossed damask medallion design to complement any style of bathroom. It includes a hand soap Dispenser, toothbrush holder, soap dish, and tumbler, and now it's 20% off with a coupon.
Was $39.99, now $21.63 at Amazon
Bring the modern farmhouse aesthetic into the bathroom with this striped shower curtain, made from premium hand-woven fabric, and pleated details for a luxurious feel.
Was $29.99, now $20.99 at Amazon
Whether you're futureproofing your home or just want to feel a little safer in the tub, this bath mat endorsed by Martha is a low-profile anti-slip measure.
Kitchen Essentials
Was $79.99, now $54.99 at Amazon
This classic 7-quart enameled cast iron Dutch Oven is designed to distribute and retain heat evenly – ideal for slow simmers, braising, making soups and stews, baking casseroles, and large loaves of bread.
Was $169.99, now $113.04 at Amazon
This set includes two aluminum saucepans with lids (1 quart and 2.5 quarts), two aluminum frying pans, one 5-quart aluminum sauté pan with lid, and one 5.5-quart aluminum Dutch oven with lid.
Was $59.99, now $50.99 at Amazon
This 16-quart enamel-steel lobster pot has a glossy enamel finish that protects its interior and exterior from stains and offers easy cleanup. It has the capacity to cook lobsters, large servings of soups, and more.
Home decor picks
Was $389, now $271.99 at Amazon
This accent chair is upholstered in a rich cream fabric, complemented by the antique gold metal arms and legs, for a distinctly contemporary look.
Was $146.99, now $107.16 at Amazon
Each framed wall art features a wildflower that is beautifully displayed on each of the framed linen canvas for a Cottagecore-inspired look that will stand the test of time.
Was $359, now $187.15 at Amazon
This beautiful buttoned tufted ottoman comes in a trendy aqua upholstery colorway, and exhibits solid wood legs in reclaimed wheat finish.
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Shark CarpetXpert Carpet Cleaner - exceptional for pet messI wasn't convinced by carpet cleaners, but the Shark CarpetXpert is amazing. This cleaner totally revitalised rugs, upholstery, and easily handled pet mess.
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