Real estate experts say Mia Farrow's house color has a 'sheer uniqueness' that's worth the risk

'In a market where first impressions can make or break a deal, that's a real asset': here's why it's worth considering this controversial hue

Mia Farrow
(Image credit: Getty Images)

Whether we're selling our home or not, curb appeal is important – and Mia Farrow may have just inspired us to make our boldest improvement yet. 

The actress turned UNICEF Goodwill Ambassador recently shared a snapshot of her leaving for the Time100 Gala, offering a glimpse at her red-painted home's exterior – and it's a hue that's got real estate experts talking. 

When painting a house exterior – especially when selling is on our mind – it's natural to opt for something somewhat 'safe' (but timeless); however, Mia's bolder exterior reminds us this doesn't always need to be the case. In fact, as some estate agents say, experimenting with red may sell our home faster than we could expect. 

'I once had a client who painted their home exterior dark red. At first, I raised an eyebrow, but the transformation was unbelievable – that rich hue made their home pop in a sea of beige and gray,' says Austin-based real estate agent Jim Olenbush.

Here's what's interesting: homes with unique colors, especially something as bold as dark red, can make a lasting impression. In a market where first impressions can make or break a deal, that's a real asset.' 

But what makes red so impactful on our curb appeal? Jim explains that its main draw comes from its 'sheer uniqueness' and ability to make a statement, especially when paired alongside other more neutral homes. 

Jim Olenbush
Jim Olenbush

Texas-based real estate expert Jim founded Austin Real Estate, a company that has closed nearly $3 billion in real estate transactions since launching. He has earned several designations specific to residential real estate brokerage and is an Accredited Buyer Representative (ABR®), a Certified Residential Specialist (CRS®), and a Graduate REALTOR® Institute (GRI®).

And, perhaps surprisingly, a more vibrant exterior is among the features that house buyers want – becasue, as Jim explains, there's 'an invitation to it, a draw.'

'I've noticed homes with such strong exteriors tend to get more foot traffic during open houses. Curiosity, perhaps? However, if you go bold outside, consider more neutral tones inside. It offers a sense of balance and doesn't overwhelm potential buyers.'

Red painted house

(Image credit: Getty Images)

However, before we rush to replicate Mia's home, Jim reminds us that, despite its benefits, red is not for everyone. 

'There's a flip side – not everyone's a fan of bold. Some potential buyers might not even step inside if the exterior puts them off. So, it's like playing a high-reward game; it could be a massive hit or a bit of a miss,' he says. Plus, while dark red might look 'stunning' in the spring and summer, the expert warns that it can appear 'a tad gloomy in overcast conditions or winter months.' 

'Therefore, you might want to consider your local climate and how the color might play throughout the seasons,' he says. 

If the color is right for your home, we recommend picking up a sample of this deep red via Backdrop below. 

Megan Slack
Head of Celebrity Style News

Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.