Now’s the Time to Shop Christmas Pillows – and No One Does Festive Coziness Like Joanna Gaines and Shea McGee
From coquette-coded cushions to cozy cable knits, our two favorite tastemakers prove there’s a holiday pillow-and-blanket style for everyone in their new festive collections at Target

Sweet or savory? Audrey or Marilyn? We all have our archetypes – and thanks to Joanna Gaines and Shea McGee’s perfectly timed Target drops, you can now pick your Christmas personality too. Or at least, decorate like her.
For the Sheas, it’s all about the minimalist maximalist’s Christmas trends, cozying up with shaggy '70s-inspired blankets that flirt with retro style, coquette-coded cushions tied up with bows (literally), and ruffle borders that feel slightly sartorial. These are pieces that feel seasonally appropriate without screaming festive.
The Joannas, on the other hand, get the classic treatment with plaids, cable textures, and traditional holiday motifs that feel straight out of a Nancy Meyers set. Familiar, but elevated. The lumbar pillows nod to the unipillow trend we're loving for 2025, while the chunky weaves recall your favorite grandma-made sweater, reincarnated for the sofa.
Can’t pick a side? Don’t. The beauty of these Target collections is how well they play together. Ahead, the throws and pillows we’re eyeing from Homes & Gardens' two favorite tastemakers to make every sofa, seat, and bedroom corner a little cozier this season.
The best throw pillows and blankets from Shea McGee's Christmas collection
Shea McGee's Christmas 2025 collection for Threshold designed w/Studio McGee.
Lacking in the texture department? Since retro style is back – and not going anywhere anytime soon – cozy up with this exaggerated, extra-plush faux fur throw that instantly makes any sofa or chair look more luxe. It’s already earned a perfect 5/5-star rating.
Whereas Joanna’s collections skew classic with more literal plaids, Shea’s take is tonal – a nod to nostalgia, but pared down for the minimalists. The ruffled edge adds a sweet, unexpected detail, setting the stage for many bow-dotted moments to come.
If you thought bouclé belonged solely on accent chair upholstery, you’ve only scratched the surface. Featuring a fuzzy bouclé weave with coordinating fringed ends, this cognac-colored throw brings soft retro flair to sleeker surfaces like leather seating – or gets your bed up to cozy code for the season.
Pairing burgundy with cream and uneven linear stripes with carefree ruffles, this throw pillow is the chicest, candy-cane-adjacent accent you never knew you needed. Pair it with greens or tonal creams from the rest of the collection, or go unexpectedly sultry (and very 2025) with a hit of chocolate brown.
And because Shea knows how to make Christmas bow decor feel fresh, she doubles down with this oversized ribbon motif pillow, trimmed in candy-red piping that pops against a mossy green backdrop. It’s the sofa’s hero character and a surprisingly seamless match with Joanna’s plaids if you’re mixing your throw moods.
The best throw pillows and blankets from Joanna Gaines' Christmas collection
Starting off in cream and keeping it classic, this Joanna Gaines–designed throw doesn’t try to reinvent the wheel, but it does perfect it. The sweater-knit texture, detailed with raised ribbed stitching, brings enough dimension to make this neutral feel interesting.
Not all plaids are created equal. Some lean too rustic – a little lumberjack for modern tastes – but this one strikes a rare balance with an ultra-enlarged scale that softens the pattern. Pair it with brown leather or oxblood to telegraph, without words (those are coming later), that Christmas is officially here.
You know the phrase put it on a pillow? This one earns the embroidery. ‘Merry Christmas’ in clean black cursive against textured cream feels graphic, not gimmicky – the perfect stand-in greeting when you’re still juggling dinner prep as guests start to trickle in.
Plaid gets a new perspective here. The stretched, spacey proportions turn a traditional pattern into something sharper and more geometric. Drop it into an otherwise neutral pillowscape and – voilà – Christmas, achieved. A few metallic touches elsewhere (Joanna’s partial to aged golds and brass) will drive the point home.
Heritage for the holidays is nothing new – but in 2025, the best designs really are looking back, editing down nostalgic themes. This snowy scene, winking to the winter toile trend perfected by brands like Cozy Earth and Katie Kime, feels like it was lifted from your grandparents’ archives – but in barely-there contrast piping, it’s been rejigged for modern life.
Like the first sip of cocoa or the toss of a new pillow, it’s the little things that make the holidays feel big. There's more than just pillows and throws in both Joanna Gaines' Target collection and the Shea McGee collaboration, but be warned, these popular collections sell out fast, so don't wait until December to get shopping.
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