Pantone Just Chose White as Its Color of the Year for the First Time Ever – and Here's Why It Actually Makes Total Sense for 2026
Did Pantone's safest shade just become its most controversial?
Pantone has announced its Color of the Year for 2026, and unexpectedly, it's white – an off-white, to be precise. PANTONE 11-4201 Cloud Dancer is a calming, ethereal shade that's not quite a brilliant white, but it's not overly nuanced either – it's just a nice white.
It’s the first time Pantone has selected a white shade as its Color of the Year since 1999, when the inaugural hue was announced at the turn of the millennium (which was a very bold Cerulean). But why now? After a year in which 2025 has seen everyone embracing bolder, more adventurous colors, why has Pantone opted for such a serene, understated shade?
What Color is Cloud Dancer?
With most Colors of the Year, there’s often a lot to unpack – undertones to consider, depth and subtle hues to assess. Cloud Dancer, however, is refreshingly uncomplicated. As you explore the shade and the reasoning behind its selection, the simplicity is the point.
Pantone describes it as a ‘billowy, balanced white imbued with a feeling of serenity.’ This light, airy off-white carries just the faintest hint of grey, making it remarkably versatile. If you’re decorating with white and seeking a shade that works effortlessly with any style and in any light, Cloud Dancer is one to keep on your list.
Why is Cloud Dancer Pantone's Color of The Year 2026?
Pantone’s Color of the Year is selected by the Pantone Color Institute, a team of expert trend forecasters and color researchers who consider the cultural mood of the year ahead. Drawing on fashion, art, technology, travel, and more, they choose a shade that reflects the spirit of the coming year. So what does white say about 2026? Bland? Safe? Perhaps surprisingly, despite its understated appearance, this choice is far from simple – it is a subtle, nuanced shade that speaks volumes about the tone of the year to come.
‘At this time of transformation – when we are reimagining our future and our place in the world – PANTONE 11-4201 Cloud Dancer is a discreet hue offering a promise of clarity,’ explains Leatrice Eiseman, Executive Director, Pantone Color Institute. ‘The cacophony that surrounds us has become overwhelming, making it harder to hear the voices of our inner selves. A conscious statement of simplification, Cloud Dancer enhances our focus, providing release from the distraction of external influences.’
That makes sense. Despite being an unexpected choice among all its bolder predecessors, Cloud Dancer is uncomplicated – it’s easy to take in. It feels like a reset, which, after a year of constantly changing – albeit exciting – color trends, feels right. It’s a moment to strip things back, to pause, and to look at what is essentially a blank canvas.
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Of course, Pantone's Color of the Year always goes beyond being just a hyped-up shade; it also coincides with creative initiatives. In 2026, Pantone will bring the 'blank canvas' that Cloud Dancer represents to life by inspiring and spotlighting artists to create their own interpretations of the Color of the Year. It will launch a new initiative that celebrates and supports both the artist community and color enthusiasts. Pantone will also release surprise limited-edition designs from artists across all areas of design, from graphics to fashion.
‘We are living in a transitional time where people are seeking truth, possibility, and a new way of living,’ adds Laurie Pressman, Vice-President, Pantone Color Institute. ‘PANTONE 11-4201 Cloud Dancer is an airy white hue that exemplifies our search for balance between our digital future and our primal need for human connection, a liminal space that is a launchpad for creative expression, as individuals and communities are experimenting beyond traditional boundaries, opening the door to increased imagination and innovation.’
There’s no denying that, when it comes to interiors, this is an exceptionally versatile shade. At Homes & Gardens, we’ve spent much of the year debating whether white is out of style – but always with the acknowledgment that, in truth, white is timeless. Perhaps it’s about time it was celebrated for precisely the qualities that are so often criticised. Cloud Dancer may not be the most daring Pantone Color of the Year, but could it be the most enduring? Quite possibly.

I am the Head of Interiors at Homes & Gardens. I started off in the world of journalism in fashion and luxury travel and then landed my first interiors role at Real Homes and have been in the world of interior design ever since. Prior to my role at H&G I was the digital editor at Livingetc, from which I took a sabbatical to travel in my self-converted van (not as glamorous as decorating a home, but very satisfying). A year later, and with lots of technical DIY lessons learned I am back to writing and editing, sometimes even from the comfort of my home on wheels.