I urge you to ditch your trinket trays for something far more useful – why I swear by a ‘purse bowl’ to cure my chronically cluttered entryway instead

Big enough for all your daily essentials, chic enough to pass as decor, using a bowl in my entryway to house my clutter has elevated the space while making it more organized

Room with picture frame moulding, a black credenza holding a red lacquered ceramic bowl, and modern art hanging on the walls.
(Image credit: CB2)

I don’t know who decided four-by-four porcelain dishes were enough for real life, but they’ve clearly never met my entryway. Between the sunglasses in rotation, keys, and my beauty products that migrate with me wherever I go, the trinket tray never stood a chance.

Hence the 'purse bowl' – a term coined for a glorified vessel with the footprint of a small sculpture and the storage of a glove compartment to make my chronically cluttered entryway look more intentional.

Technically, it doesn’t have to be a bowl. This home organizing idea could be a box, a serving tray, a pedestal – anything with enough real estate to hold what itty bitty 'catchall' trays try to. Mine fits my wallet, headphones, four lip products, and a perfume oil, with room to spare for keys.

Professional organizers will tell you a designated ‘drop zone’ is an essential tidying method. The bag bowl just makes it…chicer. These are the daily pieces you actually want on display – hair ties, cash, the well-chosen novel you’re mid-way through – they read less junk drawer essentials and more stylishly curated clutter.

The throughline between the familiar trinket catchall and a full-on purse bowl is that both disguise clutter as decor. The latter just has the range to actually hold everything you need when running out the door – and guarantees you’ll never lose your keys again.

Entryway with orange walls, rattan stool, black console and art on walls

(Image credit: Sherwin Williams)

The purse bowl might not be a new concept, but it's changed the way I organize my entryway. I no longer have an array of trinket bowls within which I scatter the contents of my purse; instead, everything lives in this one chic space. I know where things are when I need them, and it's all easy to grab before I head out the door, too.

Julia Demer
Style Editor

Julia Demer is a New York–based Style Editor at Homes & Gardens with a sharp eye for where fashion meets interiors. Having cut her teeth at L’Officiel USA and The Row before pivoting into homes, she believes great style is universal – whether it’s a perfect outfit, a stunning room, or the ultimate set of sheets. Passionate about art, travel, and pop culture, Julia brings a global, insider perspective to every story.

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