About The Principal London
The latest hotel to open its doors in the capital is one with a history as rich as its decor. The Principal London, which occupies an impressive Grade II*-listed building that was once the Hotel Russell, now offers guests understated glamour. The interiors of this grande dame, sensitively redesigned by Tara Bernerd & Partners, are beautifully simple. Room schemes, which exude an air of quiet luxury thanks to a layered palette of rich taupe and cream, all feature a trademark red telephone, while artwork has been carefully chosen in a nod to the hotel’s local Bloomsbury heritage.
Image credit: Richard Bryant
NEED TO KNOW
– The hotel has 334 guest rooms and suites.
– Prices start at £225 a room.
– Enjoy the salon feel of the Neptune restaurant, have a drink at the Gatsby-inspired Fitz’s bar or take afternoon tea at The Palm Court.
– Situated two minutes’ walk from Russell Square tube station and six minutes from the British Museum.
Image credit: Richard Bryant
Russell Square, London WClB 5BE, 020 3811 7814, phcompany.com.
TAKE IT HOME
Recreate this guest room’s air of quiet luxury.
Wardley painted four-poster bed, £1,580, Neptune, 01793 427300, neptune.com.
Katia side table, £795, Andrew Martin, 020 7225 5100, andrewmartin. co.uk.
Dixen carpet, £185sq m, Stark Carpet, 020 7352 6001, starkcarpet.co.uk.
Salvesen Graham stool, £1,100, David Seyfried, 020 7823 3848, davidseyfried.com.
Caius Mineral table lamp, £668, Roman Drum.
