We love: The Principal London

A timeless feel merges with modern sensibilities in this elegantly refurbished hotel, which pays tribute to its Bloomsbury neighbourhood.

AboutThe Principal London

The latest hotel to open its doors in the capital is one with a history as rich as its decor. The Principal London, which occupies an impressive Grade II*-listed building that was once the Hotel Russell, now offers guests understated glamour. The interiors of this grande dame, sensitively redesigned by Tara Bernerd & Partners, are beautifully simple. Room schemes, which exude an air of quiet luxury thanks to a layered palette of rich taupe and cream, all feature a trademark red telephone, while artwork has been carefully chosen in a nod to the hotel's local Bloomsbury heritage.

Principal London review

(Image credit: Richard Bryant)

NEED TO KNOW

– The hotel has 334 guest rooms and suites. –Prices start at £225 a room. – Enjoy the salon feel of the Neptune restaurant, have a drink at the Gatsby-inspired Fitz's bar or take afternoon tea at The Palm Court. – Situated two minutes' walk from Russell Square tube station and six minutes from the British Museum.

Principal London review

(Image credit: Richard Bryant)

Russell Square, London WClB 5BE, 020 3811 7814, phcompany.com.

TAKE IT HOME

Recreate this guest room's air of quiet luxury.

Principal London review

Principal London review

Principal London review

Principal London review

Principal London review