Joanna Gaines' $30 Sell-Out Water Bottle Is the Star of Her Target Collection – and the New Summer Colors Are Just as Irresistible

Last summer, it felt like everyone was trying to get their hands on the limited-edition Owala FreeSip from Joanna Gaines' Hearth & Hand with Magnolia collection at Target. The muted, earthy colorways quickly sold out, becoming one of the season's most sought-after lifestyle buys thanks to their combination of elevated design and everyday practicality.

With another summer of extreme heat already gripping much of the US, staying hydrated is once again top of mind – and Joanna Gaines' coveted collaboration has returned at exactly the right moment, complete with a handful of fresh seasonal colorways, and they are the perfect dorm room essential.

While the exclusive Hearth & Hand bottles remain available only through Target, shoppers looking for the same cult-favorite Owala FreeSip design can also find the brand's classic bottles on Amazon, where many are currently discounted for Prime Day in a range of vibrant new summer shades.

Why Everyone Loves Owala Bottles

The Owala FreeSip has developed something of a cult following, and it's easy to see why. Its patented dual-function lid lets you either sip through the built-in straw or tilt the bottle back to drink from the wide-mouth opening, all while keeping the spout protected beneath a leakproof lid. Double-wall insulation keeps drinks cold for hours, while the comfortable carry loop makes it ideal for everything from commuting to beach days and long walks.

Of course, it's the design that continues to win me over. While Joanna Gaines is known for her signature earthy, neutral palette, the new summer collection embraces brighter, more vibrant hues that feel fresh, playful, and perfect for the season. It's a subtle departure from her usual aesthetic, but one that still feels thoughtfully curated.

The bottles look just as at home on a desk or bedside table as they do tucked into a beach bag or gym tote. They're proof that an everyday essential can be both practical and beautiful – after all, if you're carrying a water bottle everywhere, it might as well double as an accessory.

There Are Even Bigger Owala Savings for Prime Day

If you're less concerned about the Hearth & Hand collaboration and simply want an Owala bottle for less, it's also worth checking Amazon's Prime Day deals. Several classic Owala FreeSip bottles – including some of the brand's newest summer colorways – have been discounted more heavily than the collaboration styles, making it one of the best times of year to invest in the viral water bottle.

Given how quickly Joanna Gaines' collection sold through last year, I wouldn't be surprised if history repeated itself. If you've been waiting for another chance to buy one – or regretted missing out the first time around – I'd shop sooner rather than later.

Shop the Hearth & Hand with Magnolia Collection

Shop Owala Water Bottles on Amazon

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