Joanna Gaines' New Kitchenware Has Dropped – it's Elegant, Affordable, and Made for Cozy Festive Hosting

Hearth & Hand with Magnolia's new pieces at Target are the perfect last-minute additions to your hosting artillery for the holidays and beyond

Joanna Gaines sitting on a white sofa in a light green sunroom
(Image credit: Magnolia / KILZ)

Winter has settled in, Christmas is just two weeks away, and if you haven't already treated yourself to some cozy decor, now is the time. I put my Christmas decorating ideas into action early this year, but I've been looking for a few finishing touches to really set the mood before the guests descend – and the new kitchenware from Joanna Gaines' Hearth & Hand with Magnolia range is absolutely perfect.

From charming plaid cloth napkins to holiday Fair Isle mugs (which, frankly, belong in a Hallmark movie), these new pieces are guaranteed to bring some cozy cheer to your kitchen this winter – It's no surprise, since Joanna Gaines' 'cabin kitsch' Target tableware was such a hit in the fall. If you're looking for another way to channel the holiday spirit, through Christmas kitchen countertop decor ideas, this is it.

Table with red pinch bowls, plaid napkins and green plaid ceramic mugs

The festive stoneware mini bowls from Hearth & Hand with Magnolia are perfect for sweet treats

(Image credit: Target)

You'll find some real classics in Joanna's collection (think oven mitts and potholders, plus plenty of festive bakeware, including a handsome green cookie tin) – but I was delighted to see some affordable hosting essentials, too. I'm organizing a few parties and dinners this year, and stylish pieces like the Christmas-themed stoneware mini bowls and tree icon appetizer plates will really add some joy to my setup.

Whether you're looking for elegant dinnerware, table linens, or kitchen decor, trust me: the festive colors in Joanna Gaines' Target holiday collection are about to transform your space. Here's what's in my cart right now.

Shop Joanna Gaines' Cozy New Kitchenware at Target


Looking for more hosting inspiration this festive season? Joanna Gaines' Christmas table setting edit is my current go-to – I can't wait to recreate it when the big day arrives.

Martha Davies
Content Editor

Martha is a Content Editor on the Living team at Homes & Gardens. Her love for lifestyle journalism began when she interned at Time Out Dubai when she was 15 years old; she went on to study English and German at Oxford, before covering property and interior design at Country & Town House magazine. To Martha, living beautifully is all about good food and lots of colorful home decor.