Interior Design

Introducing Grandiflora Rose: The new collection from Designers Guild

Designers Guild to launch their new collection: Grandiflora Rose. This spring collection features an abundance of beautiful floral fabrics and design

Designers Guild grandiflora

Designers Guild have done it again. They've succeeded in making florals relevant all-year round, and what better time to embrace the beautiful bloom than in spring.

Introducing a distinctive new season abundant with an elegant mellow richness. Spring 2020 examines the influence of the early twentieth century garden designers and their innovative use of natural wild planting – pushing the boundaries of style just as their artistic and literary counterparts of the Aesthetic Movement also did.

See: Interior design trends – top looks for the year ahead

Grandiflora Rose

This season, Designers Guild have delved into the garden to celebrate two legendary founders of quintessential English country garden design, Gertrude Jekyll and William Robinson.

Together, Jekyll and Robinson cultivated the use of natural wild planting and created some of England's most imaginative and dynamic garden scenes. Most notably those of Gravetye Manor, Sussex, where much of their inspiration has been derived from this season.

Grandiflora rose

A celebration of spring flowers – this beautiful floral cotton fabric is digitally printed in two joyful colourways on durable, brushed cotton. Inspired by plants woman Gertrude Jekyll and her vivid planting schemes that sought to present garden design as an art form. A beautiful, statement floral fabric for curtains, upholstery and cushions.

Designers Guild grandiflora


An impressive grand scale rendition of Magnolia, blossoming and fading against a soft, celestial watercolour ground. This floral fabric celebrates the many Magnolias planted over the generations at Gravetye Manor, with the very first collected in the Himalayas and planted by William Robinson. Digitally printed onto a pure linen for the most masterful floral curtains.

Designers Guild grandiflora


A contemporary geometric pattern overlaid with a unique block technique in dynamic embroidery. A modern design inspired by the botanical gardens beloved by the Aesthetic Movement at the fin de siècle. This design is embroidered onto a cotton linen ground for tailored curtains, blinds and cushions.

Designers Guild grandiflora

Sepia flower

An expressive all-over digital print of large scale flowers in subdued yet sultry tones of sepia and birch. This 100% pure cotton fabric is perfect for sophisticated curtains, cushions and upholstery.

Designers Guild grandiflora

Spring tulip

Exquisite artistry captures a grand scale vision of painterly tulips, imagined in soft, sensuous shades of colour. This striking floral fabric is digitally printed in one colourway on a durable pure cotton ground, a perfect fabric for curtains, cushions and upholstery.

Designers Guild grandiflora

Jardin chinois

Distinctive brushstrokes create layered leaves on a paint-speckled ground to illustrate an atmospheric bamboo garden. Combining contemporary touches and tones with elements of classical brushwork, this decorative design is influenced by the ornamental style of nineteenth-century Asian art which was much revered by aesthetes, artists and influential thinkers of the time. This heavyweight digitally printed velvet is an ideal fabric for luxurious curtains, upholstery and cushions.

Designers Guild grandiflora

Parterre geo

Inspired in part by the elegant symmetry of the century old kitchen Garden at Gravetye Manor, this complex, geometric pattern features blocks of undulating colour, speckled coolly with paint. Digitally printed onto a scoured linen union ground. This fabric is smooth, dynamic, comfortable and hardwearing for upholstery, curtains, and cushions.

Designers Guild grandiflora

Maple trees

Painterly water coloured leaves and blossoming magnolia are realised in the most blissful of shades. This design is digitally printed, for wondrous depth of colour, onto a pure linen ground. A perfect design for elegant curtains and available in two colourways.


A mainstay of the English country garden border, the Hollyhock was fundamental to William Robinson's planting design. Delightful delphiniums, hollyhocks and foliage are brought to life via intricate embroidery on a versatile cotton linen ground, for a design that truly captivates. This floral design feels timeless in tones of ochre and celadon, a perfect fabric for curtains, cushions and blinds.

Designers Guild grandiflora

Tulip garden

A profusion of perfect tulips punctuated by vibrant shades of fuchsia, rose and scarlet. Inspired by William Robinson's dynamic and experimental flower garden at Gravetye Manor. This floral design is digitally printed onto pure cotton and suitable for upholstery.

Designers Guild grandiflora

Fleur du jour

An abstract floral print that epitomises hazy, high summer. Enjoy every nuance of blossoming peonies in soft, sensual shades of colour captured by exquisite artistry. Digitally printed onto a pure cotton ground, this durable fabric is perfect for curtains, cushions and upholstery.

Designers Guild grandiflora

The flowers portrayed in this collection, whether native or Oriental in influence, are indicative of an English country garden from that era.

In the new collection, expect to see beautiful new home accessories too, and a new paint collection inspired by the soft, soothing shades of nature.

Designers Guild,

Jennifer Ebert
Deputy Editor (Digital)

Jennifer is the Digital Editor at Homes & Gardens. Having worked in the interiors industry for a number of years, spanning many publications, she now hones her digital prowess on the 'best interiors website' in the world. Multi-skilled, Jennifer has worked in PR and marketing, and the occasional dabble in the social media, commercial and e-commerce space. Over the years, she has written about every area of the home, from compiling design houses from some of the best interior designers in the world to sourcing celebrity homes, reviewing appliances and even the odd news story or two.