Instant filed for bankruptcy – is it still safe to buy one of their air fryers this Prime Day?

The maker of Instant Pot has filed for bankruptcy in the US and Canada — but discounts and deals can still be found on

Instant Vortex VersaZone
(Image credit: Future / Millie Fender)

One of Homes and Garden's most-loved appliance brands, Instant Brands, has filed for bankruptcy, citing a lack of demand post-pandemic, difficult economic conditions, and struggles to navigate the global supply chain process.

That said, the kitchenware brand, (which makes some of the best air fryers and market-leading multicookers is still trading on Amazon where many of its appliances were on promotion for Prime Day (11-12 July).

Amazon's members-only shopping event may be one of your last chances to get an appliance at rock-bottom prices before the company calls it a day. Though it might be the beginning of the end for Instant, it promises to support customers through their culinary journeys.

Here is a trio of highly-rated products we recommend adding to your basket before it's too late.

What happened to Instant Brands?

Last month, BBC news reported that credit ratings agency S&P Global downgraded Instant Brands, saying 'its net sales for the first three months of 2023 had fallen by almost 22% compared to a year earlier'. It later submitted a Chapter 11 bankruptcy filing on Monday, June 12, 2023. This means that the company can continue trading as normal as it goes through bankruptcy proceedings. 

Is it still safe to buy Instant products?

In short, yes. If warranty concerns are putting you off buying, rest assured that under the terms of the Chapter 11 bankruptcy filing, Instant Brands are still trading as normal so it should honor all respective guarantees and consumer agreements.

What about maintenance?

During its voluntary court-supervised process, Instant Brands has said that it will continue to serve and distribute its products to retail partners, while also working with vendors, suppliers, and distributors without interruption.

On the consumer side, they have vowed to continue inspiring and helping consumers to use their air fryer through the official Instant Brands Connect app (available on Google Play and on the Apple app store).

Instant Air Fryer Deals

Instant Vortex Plus 6-Quart Air Fryer Oven| was $169.99, now $89.95 at Amazon

Instant Vortex Plus 6-Quart Air Fryer Oven| was $169.99, now $89.95 at Amazon
he Instant Vortex Plus 6-in-1 is one of our all-time favorite air fryers, and it's currently under $100, with a saving of 20% off the typical price. Though the all-time low was $79.99 back in December 2021, this is the lowest price we've seen this year.

Instant Vortex Plus Dual Air Fryer | was $219, now $159.95 at Amazon

Instant Vortex Plus Dual Air Fryer | was $219, now $159.95 at Amazon
The Instant Vortex Plus Dual is our pick for the best air fryer for large portions. Two 4qt. baskets combine for a whopping 8qt capacity, so you can cook for the whole family. I love the innovative SyncFinish function, which can cook two different meals at different temperatures and times but make sure they're both finished at exactly the same time. 

Instant Pot Duo Crisp | was $199.99, now $179.95 at Amazon

Instant Pot Duo Crisp | was $199.99, now $179.95 at Amazon
Our reviewer's tests of the Instant Pot Pro Crisp discovered an exceptional air frying function. Its deep basket meant you can air fry an entire chicken, and with 14 different functions and a saving of nearly $70, it offers a lot of appliance at a low price. 


When does Amazon Prime Day end?

Prime Day wrapped up at 11.59pm PCT July 12. Amazon will still have some savings on other products, but most of the best, unmissable deals will be gone.

Christina Chrysostomou
Contributing Editor

Christina Chrysostomou is an e-commerce editor who works on our sister site, Real Homes. She specializes in reviewing and testing small kitchen appliances so that you can prepare food with ease at home, and make smart and informed decisions. Before Real Homes, she worked on a number of consumer events and publications including the Ideal Home Show, Grand Designs Live, and Good Homes Magazine. With a plethora of experience in digital marketing, editorial, and social media, she has an eye for what should be in your shopping basket.