Martha Stewart says these essentials will 'elevate' our homes – and they're STILL on sale for Prime Day

'The World of Martha' is a beautiful place to live – shop her most sought-after products right here – right now

Martha Stewart
(Image credit: Courtesy of Amazon)

'The most beautiful things are simple and functional but not always easy to find,' said Martha Stewart as she announced her homeware collection with the world. 

In the five months following its launch on Amazon, the aptly-named World of Martha collection has offered shoppers everything they would expect from the lifestyle guru – a series of versatile pieces that are as beautiful as they are practical. 'You can shop all the simply beautiful home essentials you need to elevate your living spaces at my curated Amazon store,' she added. 

And she's right, but now there's an added bonus to investing in these pieces. Prime Day is over, but The World of Martha is still having a sale for Amazon Prime Day – so we can pick up the fluffiest towels, cookware, and crockery on the market – at an (even more) attractive price. Tempted? Find our picks below. 

The World of Martha

From the kitchen to the bedroom, Martha has us covered this Amazon Prime Day. Here's our ticket into her world.

Best sellers

While we love all of Martha's collection, some pieces were more popular than others. Move quickly, because stock is starting to run down on these, and this is a surprise extension to Prime Day deals - these discounts could disappear any second. 

Bedroom and bathroom

Kitchen essentials

Dinnerware and Crockery


Garden and Outdoors

What is The World of Martha?

Martha Stewart's Amazon collection

(Image credit: Amazon)

The collection was launched in February and includes everything from cookware, to textiles, holiday decor to gardening equipment, and so much more. 'With its reliability and quick delivery service, Amazon makes the perfect retail destination for all my home and lifestyle offerings.' says Martha, recognizing the convenience of offering her fans a familiar place to browse her products. 

And because everything has the Martha Stewart seal of approval, you can expect style as well as quality, at price points that won't feel out of reach. The emphasis on using the best materials is not lost on those who love to cook but we were pleasantly surprised to see the affordability of what is on offer, such as this heavy gauge pair of aluminum fry pans that are just $51.99 in the sale.

As well as purchasing everything you need for a well-equipped kitchen, you can watch videos of Martha's favorite recipes, while you shop. An easy vegetarian chilli recipe, and the beautiful five-quart dutch oven it is made in, in one place? We're sold.

Megan Slack
Head of Celebrity Style News

Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.