'The most beautiful things are simple and functional but not always easy to find,' said Martha Stewart as she announced her homeware collection with the world.
In the five months following its launch on Amazon, the aptly-named World of Martha collection has offered shoppers everything they would expect from the lifestyle guru – a series of versatile pieces that are as beautiful as they are practical. 'You can shop all the simply beautiful home essentials you need to elevate your living spaces at my curated Amazon store,' she added.
And she's right, but now there's an added bonus to investing in these pieces. Prime Day is over, but The World of Martha is still having a sale for Amazon Prime Day – so we can pick up the fluffiest towels, cookware, and crockery on the market – at an (even more) attractive price. Tempted? Find our picks below.
The World of Martha
From the kitchen to the bedroom, Martha has us covered this Amazon Prime Day. Here's our ticket into her world.
Best sellers
While we love all of Martha's collection, some pieces were more popular than others. Move quickly, because stock is starting to run down on these, and this is a surprise extension to Prime Day deals - these discounts could disappear any second.
Was $59.99, now $40.79 at Amazon
Elegant sheets are a bedroom essential. These were the most popular choice in the Prime Day rush, with 26 different colors and patterns.
Was $129.99, now $69.99 at Amazon
We can't get enough of this set, with a striking damask print. If this pattern isn't for you, there are 27 others to browse.
Was $59.99, now $50.99 at Amazon
There's nothing like comfort of a good towel. Martha's are crafted in a plush Turkish cotton, and come in a range of solid dyed colors that suit any bathroom.
Was $1,280, now $280.49 at Amazon
This unbeliveable deal was the biggest any of our team saw over Prime Day. You simply cannot miss $1000 off a gorgeous handmade rug.
Was $79.99, now $52.74 at Amazon
Dutch Ovens are notoriously expensive, so a good quality pot for just over $50 is a deal you have to consider. You could do far worse than Martha's 'one pot showstopper'.
$39.99 at Amazon
The deal might be over, but three three versatile stoneware casserole dishes (9-inch, 11-inch, and 13-inch) for under $40 is still excellent value. They'll bake well in the oven but they're also perfect for serving, too.
Bedroom and bathroom
Was $59.99, now $40.79 at Amazon
Elegant sheets are indisputably influential when elevating a bedroom. The best place to start? With these variously colored pieces that effortlessly add value to your space. They are mindfully packaged in a fabric bag that can be repurposed or recycled.
Was $129.99, now $69.99 at Amazon
This duvet set features a vibrant damask print on the front and reverses to a gorgeous watercolor stripe in warm brights. The pillow shams include an easy-to-use hidden zipper closure to secure the pillow and promote a comfortable night's sleep.
Was $59.99, now $50.99 at Amazon
These timeless towels are crafted in a plush terry cotton featuring an elegant hem detail and come in a variety of beautifully solid dyed colors, so they will fit perfectly into any bathroom.
Kitchen essentials
Was $79.99, now $52.74 at Amazon
When looking for a new Dutch Oven, we could do far worse than Martha's. Described as a 'one pot showstopper,' this cast iron construction distributes and retains heat evenly – perfect for slow simmers, soups, and baking casseroles and bread.
Was $169.99, now $118.99 at Amazon
This beautifully crafted set includes two aluminum saucepans with lids (1 quart and 2.5 quarts), two aluminum frying pans (8-inch and 10-inch), one 5-quart aluminum sauté pan with lid, and one 5.5-quart aluminum Dutch oven with lid. Move fast, because a lot of the set deals have sold out.
Was $59.99, now $50.99 at Amazon
This set comes with one 8-inch chef's knife, one 7-inch santoku knife, one 8-inch bread knife, one 5-inch utility knife, one 3.5-inch paring knife, six 4.5-inch steak knives, one pair of kitchen shears, one sharpening steel, and one acacia wood block.
Dinnerware and Crockery
Was $69.99, now $48.99 at Amazon
This strikingly set brings four 10.5-inch dinner plates, four 7.6-inch dessert plates, and four 24oz cereal bowls. Each piece blends durability and elegance to elevate everyday meals or formal gatherings.
$79.99 at Amazon
This set has gone back to its usual price, but it's running low on stock. We love the hand-painted blue-speckled design; it gives every piece a unique personality. This stoneware set includes four 11-inch dinner plates, four 8-inch dessert plates, four 7-inch cereal bowls, and four 15oz mugs.
$39.99 at Amazon
One box includes three versatile stoneware bakers (9-inch, 11-inch, and 13-inch) that exemplify beautiful stoneware craftsmanship. They look gorgeous on any table or countertop and are perfect for cooking and serving baked goods.
Furniture
Was $1,280, now $280.49 at Amazon
Perhaps our favorite deal from Prime Day, you can still grab $1000 on this handmade rug. Crafted from the finest wool, this 8 x 10ft rug is made in collaboration with rug experts Safavieh.
Was $184.99, now $125.90 at Amazon
This modern gallery set is an easy way to elevate your space. The five pieces feature different abstract designs in neutral and blue hues.
Was $349, now $255.11 at Amazon
Perfect for any living room or entryway, this upholstered bench is a sophisticated and useful addition to your décor. It looks beautiful, but makes for comfy extra seating too.
Garden and Outdoors
$39.99 at Amazon
In collaboration with Aqua Joe, this sprinkler can do it all. With an adjustable distance, spray pattern, and coverage area, the grass is always greener in your garden.
Was $19.74, now $18.82 at Amazon
Do not underestimate the power of a kneeling pad: it can extend your gardening stamina by hours. Made in collaboration with Sun Joe, it's lightweight and easy to carry too.
$39.99 at Amazon
Another gardening essential, this Japanese Hori Knife is just the thing for dividing plants, removing weeds, and cutting roots. There are handy measurements on the blade too.
What is The World of Martha?
The collection was launched in February and includes everything from cookware, to textiles, holiday decor to gardening equipment, and so much more. 'With its reliability and quick delivery service, Amazon makes the perfect retail destination for all my home and lifestyle offerings.' says Martha, recognizing the convenience of offering her fans a familiar place to browse her products.
And because everything has the Martha Stewart seal of approval, you can expect style as well as quality, at price points that won't feel out of reach. The emphasis on using the best materials is not lost on those who love to cook but we were pleasantly surprised to see the affordability of what is on offer, such as this heavy gauge pair of aluminum fry pans that are just $51.99 in the sale.
As well as purchasing everything you need for a well-equipped kitchen, you can watch videos of Martha's favorite recipes, while you shop. An easy vegetarian chilli recipe, and the beautiful five-quart dutch oven it is made in, in one place? We're sold.
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