Soho Home has announced a new studio – in London's most fashionable area
Introducing a home lovers new haven – hidden in a nineteenth-century chapel on King’s Road, Chelsea
Soho Home has just revealed the most stylish new destination for interior enthusiasts worldwide – and it comes in the shape of their new studio on the Duke of York Square, London SW1.
The modern interiors brand designed the King’s Road hangout to redefine design ideas and recreate the concept of a conventional retail space through a series of store surprises.
These include a vinyl corner, a creative workshop space, and an abundance of cappuccinos and cake from their coffee shop. Because when interior design trends and espresso shots collaborate, it’s a partnership made in heaven.
Alongside their furniture showroom, the Soho Home studio offers space for customers to link up with experts to discuss interior design tips and order custom-made furniture – to ensure the pieces are perfect for your scheme.
While the building may overlook the Saatchi Gallery, the studio has its own rotating collections, created by Soho House members, that rival that of its fashionable neighbor.
The space will exhibit work from both established and up-and-coming creatives – including ceramicist Marta Bonilla, designers Chi Atanga, Henry Holland, and florist Milli Proust.
Spanning over two floors, Chelsea’s most desirable new destination will coincide its opening with the launch of their new season collection, which drops on September 13th. Soho Home designed the series as a celebration of the cities where there are currently Houses – and where more Soho Houses are set to open.
Sign up to the Homes & Gardens newsletter
Design expertise in your inbox – from inspiring decorating ideas and beautiful celebrity homes to practical gardening advice and shopping round-ups.
There are particularly notable references to Soho House Hong Kong – and the upcoming Roman house in the Italian capital.
However, if you can’t wait until the 13th, Soho Home’s latest collections are equally as lust-worthy – and this bobbin-style table lamp is one of our favorite trendsetters.
‘This is set to become a destination not just for our new homeware collections, but an interactive gallery space drawing on the best of the Soho House concept for customers to eat, drink and discover,’ explains Soho House’s Retail Managing Director, Aalish Yorke-Long.
‘We will provide emerging entrepreneurs and creatives a platform to launch a project, product, or idea via our Soho Chance initiative.
People will be able to see these exclusive designs alongside our wider collections as part of the ongoing creative partnership we have built with our membership,’ she adds.
Plus, beyond the studio’s inspiring interiors, the exterior space is similarly shaping our garden ideas – as the courtyard showcases the designs of floral extraordinaire Milli Proust. She curated the blooms for their scents and their attraction to bees – in an ever so stylish nod to the environment.
Naturally, we can't wait to visit.
Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.
-
I'm a sleep editor, so trust me – these are honestly the only Prime Day mattress deals worth knowing about right now
I've spent hours shopping the sales to bring you the only Prime Day mattress deals worth buying, all tried and tested by our experts
By Emilia Hitching Published
-
Ina Garten has a salad spinner trick to keep her herbs fresher for longer – we found her go-to appliance, and it's both efficient and affordable
The Barefoot Contessa has an unorthodox trick for long-lasting fresh herbs – and it involves a product that's under $30
By Megan Slack Published