I've worked in both fashion and interiors, here's why I'm obsessed with the latest Rhode + West Elm collaboration

Sunnier days are ahead thanks to the return of the Rhode + West Elm collaboration. Act quick, 2023's was a sell-out success

rhode west elm 2024 collab
(Image credit: RHODE + West Elm)

West Elm are officially kicking off the summer months with their second installment of the sunniest collaboration with Los Angeles-based fashion label Rhode.

After the sell-out success of last year's collection, the Rhode + West Elm collab is back with 73 fresh new products that are equally as floral and fanciful as 2023's line-up. 'We are so pleased to bring back RHODE + West Elm,” says West Elm’s president, Day Kornbluth. 'The new collection includes the most-loved pieces from last year along with new fresh prints and patterns for a bright summer assortment.'

As a long-term fan of fashion designers Purna Khatu and Phoebe Vickers, the women behind this covetable fashion brand, I couldn't be more excited to invite some of their most beloved vintage-inspired prints into my home.

For those unfamiliar with the vacation-ready brand Rhode, their motto is 'sunshine never goes out of style'.

Founded by two best friends, Phoebe Vickers and Purna Khatau, they set out to create an optimistic collection bursting with energy and a vibrant curiosity to discover, relax and enjoy. Sounds rather lovely, doesn't it? Today the brand is worn by fashionable women the world over, and celebrated for its prints and signature styles that are bold yet ready to throw-on-and-go.

Fans of last year’s collaboration – I hope you managed to secure some pieces before they sold out – will be happy to see the return of signature scallops, block prints, and ruffles in 2024's offering.

rhode west elm bed

(Image credit: RHODE + West Elm)

'We embedded the playful Rhode spirit into even more decor staples to mix and match,' explains Purna.

There's so much to choose from: wallpaper (new for 2024), bathroom accessories (there's a shower curtain that's sure to turn some heads), bedding, tableware, and darling decor. Each piece feels bespoke as a stand-alone or pairs vibrantly as a collection.

Once you sift through my edit of the best 12 picks from the collection, I'm sure you'll get on board too. With palettes and patterns designed to be mixed and matched, you can be free to fill your basket with goodies to fill every room of your home, safe in the knowledge that they'll pair perfectly.

Shop The Rhode + West Elm 2024 Collaboration

rhode west elm tablescape

(Image credit: RHODE + West Elm)

The new and improved Rhode + West Elm collaboration blends cottagecore and Californian casual ease in a much more afforable manner than the brand's fashion pieces. Playing with print and color, scallops, ruffles, and wiggles, this is collection is a summer's dream. Run, don't walk to the checkout.

Charlotte Olby
Style & Trends Editor

Charlotte is style and trends editor at Homes and Gardens, and has been with the team since Christmas 2023. Following a 5 year career in Fashion, she has worked at many women's glossy magazines including Grazia, Stylist, and Hello and most recently worked as Interiors Editor for British heritage department store Liberty. Her role at H&G fuses her love of style with her passion for interior design, and she is currently undergoing her second home renovation in Surrey - you can follow her journey over on @olbyhome