The Cotswold farmhouse Christmas aesthetic marries rustic charm with sleek minimalism – and these picks from The White Company are just what you need to get the look
Shop our top rustic Christmas picks from The White Company

The Cotswold farmhouse look takes its cues from precisely that, English farmhouses and cottages, particularly those honey-hued stone farmhouses dotted around the West Country, and huge flagstones underfoot, open roaring fires, the use of natural fibers and textiles. The overall effect is clean and uncluttered, with an inherent sense of simplicity.
When it comes to brands nailing this aesthetic, we don't need to look any further than The White Company. This calming, hushed, and natural look is their domain - think soft cashmere, crisp linens, marbled wood, and neutral felts. At Christmas time, when many other retailers are a riot of colour, full of whirling, glittering candy canes and 4ft Father Christmas figurines, this one brand is a much-needed hushed voice amongst all the festive madness, with beautiful, simple, and timeless Christmas decor ideas.
Seasonal feasting and gathering season is looming large, and if it's the farmhouse decor look you're after, then these are the products to have your eye on, before they disappear.
Our favorite festive finds from The White Company
One of the non-negotiables for a quintessential wholesome festive period is a real Christmas tree. The idea is to create a space that evokes log fires and evergreen forests, so the tree, paired with a rustic tree skirt is a sacrosanct. This new one from The White Company ticks all of those boxes.
As the chilly evening draw in and the temperatures drop the fire becomes an almost 24hour heat source, a hot bath becomes a daily ritual and out come the slippers, chunky knit throws and super soft hot water bottles. This is the one for the job. Impossibly soft and perfect for gifting.
If you’re drawn to the rustic nostalgia of cottage-inspired Christmas decor trends, then these are the bits to shop.
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Sophia Pouget de St Victor is the UK Editor at Homes & Gardens, leading the editorial direction for the UK facing Homes & Gardens website. She brings readers the latest trends, expert insights, and timeless design inspiration tailored for a UK audience.
She has previously worked in the luxury homes and interiors industry and studied Garden Design in London, where she mastered her passion for creating landscapes that have a visceral impact on their onlookers. Home, though, is where Sophia's heart is. While she adores a wide variety of interior styles, she prefers interiors with a uniqueness that challenges any definable style. That said, there's little she finds more indulgent than walking down Pimlico Road and admiring the window display at Robert Kime; she has always found his interiors perfectly judged for a home that exudes an easy, unforced elegance.
Sophia lives in West London with her partner, along with two very naughty wiry terriers, and a plump cat named Lettuce.
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