Ryan Reynolds' California office embodies a beautiful, playful nature – its designer discusses the functional yet chic space
Michelle Toney, the principal of Studio Paul Toney, explains the fine balance between fun and productivity in the actor's Maximum Effort office
Ryan Reynolds' Maximum Effort company has perhaps found the impossibly perfect balance between work and play. In its own words, the film production and digital marketing company creates 'TV series, content, ads, and cocktails for the personal amusement' of the Hollywood actor – so when it came to the office, the design ethos was, unsurprisingly, just as lighthearted.
'The ethos followed Maximum Effort’s brand ethos of bringing people together,' begins Michelle Toney, the principal of Studio Paul Toney and co-founder of Morrow Soft Goods, responsible for leading the project. The designer sat down with H&G to open the doors to the space – located in a stand-alone 1930s Art Deco building in Santa Monica.
'This came to life through multiple seating and working arrangements to ensure all different types of work could flow from the space: long tables for gathering, movable desks for solo work, couches for brainstorms, and private offices for calls and meetings. The company and Ryan Reynolds himself are also known for being down-to-earth, and so we knew we had to highlight Room & Board’s sustainably sourced products throughout the space.'
As hinted, Reynolds and co-founder George Dewey manage Maximum Effort as a place where celebrating creativity comes as standard. It's a place where, Reynolds hopes, workers want to be – instead of a place where they feel they simply should go. For Toney, this set the space apart from other offices she had worked on in the past.
'It was a very different task because there was a conscious effort towards bringing a company together – and all the benefits of socializing, brainstorming, celebrating, creativity, etc. that comes with that, vs. simply an office,' she says.
'It was important that the space would be a place people wanted to be, not where they felt they had to be. We helped bring this sentiment to life by using a mix of pieces meant for an office and a home to achieve an office with some real warmth to it.
The office color palette also sets the space aside from conventions. Though decorating with neutrals is certainly not out of the ordinary, Toney complements the tones further through her strategically hued furniture.
Sign up to the Homes & Gardens newsletter
Design expertise in your inbox – from inspiring decorating ideas and beautiful celebrity homes to practical gardening advice and shopping round-ups.
'I always think of colors in pairs. I like to pair something that is grounding, darker, and richer with something more vibrant. In this case, the natural woods from Room and Board really brought their own depth to play off of,' she explains. Arguably, nowhere combines this quite like the reception (seen above), where Toney sought to create a dream first impression. It also happens to be her favorite corner, and we can see why.
'My favorite corner is all of the colors and textures and art coming together in the sunny reception area. I think it creates a welcoming and positive energy for the space.' The best part? This color trick can translate to our entryways and home offices beyond California. 'For a domestic space, I think this applies the same, and I would also add layers and mixing textures help to complete a space and bring dimension.'
The reception and desk areas already strike a balance between work, but nothing epitomizes it quite like the bar area.
'I love the bar! It’s nice to have a beautiful visual anchor in such a large-scale flexible space, and in this case, it’s quite functional and fun as well,' Toney says. Of course, it's kitted out Reynolds’s Aviation Gin, the label that influenced the bar's design. However, we couldn't help but notice how the bar is also kitted out with Betty Booze, a nod to Ryan Reynolds' wife, actress Blake Lively, who founded the company on the premise that drink should be held to the same tasteful standards as the foods we consume. We'll raise a glass to that.
Shop the look
As Toney explains, Room & Board and her brand, Morrow Soft Goods, are responsible for the beautiful pieces around the space. We can shop the exact pieces below (spoiler: they look just as chic beyond the office).
Gingham Design
This lumbar pillow in classic gingham is a sophisticated way to bring a warm, rich, golden color and timeless pattern to any sofa, accent chair, or bed.
Honey tones
Built in Vermont, from U.S.-sourced solid wood, this durable yet ultra-stylish chair is perfect for lounging. It looks perfect in a home bar (inspired by Reynolds), but truthfully, it can make a statement anywhere.
Wide stripes
This handwoven flatweave rug exhibits gorgeous wide stripes in a mix of warm pinks, peaches, and browns. It's the ultimate talking point in every living room, office or entryway.
Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.
-
How to light a path for Christmas – lighting designers reveal insider tips on this surprisingly tricky place to decorate
Learning how to light a path for Christmas can save you a lot of bother over the holidays. These lighting designers reveal how to set up Christmas path lights
By Alex David Published
-
36 Homes & Gardens editor-approved gift ideas that will make your holiday shopping a breeze
From chic homeware to gardening essentials, this is what our editors are adding to their shopping lists (and wish lists) this year
By Hebe Hatton Published
-
Drew Barrymore's Beautiful collection embraces flower power – this one item literally lights up a room
The latest decor drop includes a vintage-inspired flower lamp, which retails for under $48 – and it was the first thing in our carts
By Hannah Ziegler Published
-
Diane Keaton's new decor collection is a celebration of wit and playful irreverence – directly inspired by her quirky home
The collaboration offers a humorous twist to the most simple color palette of all – bringing Keaton's flare to our entertaining spaces
By Megan Slack Published
-
RuPaul's kitchen is sleek and sophisticated thanks to this unexpected cabinet color
RuPaul's black kitchen cabinets are undeniably bold, yet have a surprisingly soothing effect that get the expert stamp of approval
By Hannah Ziegler Published
-
Justin Baldoni's anti-trend kitchen cabinet color serves as the perfect 'blank canvas' – this style will never fade
The actor knows that this color transcends fads, so he used it for his kitchen cabinets - experts swear by the classic, calming shade
By Sophie Edwards Published
-
Cynthia Nixon's sofa color is a 'cornerstone in modern interior design' – it's a classic for a reason
Cynthia Nixon's gray sofa proves that the neutral hue is anything but outdated, pairing the soft shade with some warm, natural materials for a trendy look
By Hannah Ziegler Published
-
Pastry chef Dominique Ansel shares the 3 most useful appliances every home baker needs in their kitchen
The celebrity pastry chef swears by these pieces of equipment to level up your home baking - and explains the one item he can't live without
By Sophie Edwards Published
-
Martha Stewart's dining room taps into this timely trend – here's how to recreate the look
Martha Stewart's Skylands property in Maine has been decked out with a summer-ready tablescape, featuring collectible plates and coveted glassware
By Hannah Ziegler Published
-
Jamie Lee Curtis's luxurious bedding is a favorite among sleep experts – and it's surprisingly low-maintenance
Jamie Lee Curtis's bedding has benefits for skin, hair, and sleeping temperature - experts say it is exceedingly simple to care for
By Sophie Edwards Published