Benjamin Moore Unveils Its 2027 Color of the Year – It's a Classic Green That Transcends Fleeting Trends

Benjamin Moore has just announced 'Webster Green' as its Color of the Year for 2027. Moody, rich, and effortlessly luxurious, the deep forest green hue offers a glimpse of the colors set to dominate the scene next year.

While it's not the first green color of the year for 2027 (a spectrum of greens from calming sages to earthy khakis have debuted so far), it's unique in its depth and richness, a sophisticated jewel-tone that exudes quiet, timeless luxury.

Helen Shaw, Director of Marketing at Benjamin Moore, tells Homes & Gardens, 'Webster Green is a quintessential green that bridges timeless design with contemporary aesthetics. Benjamin Moore selected it as Color of the Year 2027 for its sophisticated composure that enlivens and adapts across design styles. This color nods to timeless palettes that have shaped interior design, yet supports the current desire for trusted, grounded hues that create distinctive and noteworthy spaces.'

'Webster Green is a confident hue with undeniable personality; this quintessential green transcends styles and timeframes with ease,' Helen continues. 'From its presence in Benjamin Moore's archival hand-drawn renderings to forward-thinking points of inspiration, Webster Green exemplifies enduring relevance and classic appeal through the ebb and flow of trend cycles while anchoring and elevating a thoughtfully curated palette of colors.'

A timeless paint color rooted in heritage yet just as fresh and grounding as more vibrant hues, Webster Green strikes a balance between classic and current – an on-trend color for 2027, but a timeless choice too. 'Webster Green embraces heritage while encouraging personalization and a contemporary view,' Helen adds. 'It celebrates a classically inspired hue that homeowners and designers are drawn to time after time, whether as a standalone color or paired with other colors and materials for spaces filled with character. Webster Green and its complementary hues are relied upon to create versatile, lasting interiors that transcend color trend cycles.'

'Webster Green reflects this timeless appeal by pairing reassuring stability with optimistic energy. Its composed nature feels both rooted and forward-looking, while enhancing spaces that feel distinctive, collected and continually new,' she adds.

When decorating with greens like this moody forest hue, pull tones from Benjamin Moore's 2027 Color Trends palette for balance and harmony. Made up of soothing neutrals (White Down, Antique Copper and Shakespeare Tan), grounding pastels (Nelson Blue and Wild Aster) and deep jewel tones (Durango and Townsend Harbor Brown), it's designed to make this deep forest green as livable as it can be.

'Webster Green sits at the core of the 2027 Color Trends palette,' Helen explains, 'surrounded by seven complementary hues that demonstrate the breadth and versatility of this confident shade. Tawny browns, dusky pastels, softened off-whites and sophisticated ochres come to the fore, creating a palette that takes cues from the past while expressing a fresh and on-trend presence today. Together, they offer a considered approach to color, with plenty of scope for creating spaces that feel both characterful and enduring.'

'Webster Green is an incredibly versatile shade and can be used in a number of ways depending on the feel you want to create. For a more immersive look, try color drenching a study, or introduce it through kitchen cabinetry for a little more character. It also works particularly well alongside cozy off-white with featherlight softness such as White Down, which can be used on woodwork, doors and skirting to soften a hallway. In a bedroom, pairing Webster Green walls with warm white woodwork and a watery pale blue ceiling creates a subtle contrast, bringing freshness and definition to the scheme.'

The Webster Green Edit

Greens seem to be ruling the roost in 2027, and for good reason. Webster Green is moody, rich, and enduringly sophisticated, perfect for bringing a dose of heritage into your space while keeping things fresh and modern in keeping with this year's color trends.

'For 2027, color trends are moving beyond fleeting moments, instead focusing on hues that earn their place in the home,' Helen adds. 'While microtrends come and go, there is a growing desire for homes to be intentional, enduring and deeply personal. This shift places greater emphasis on color families that have stood the test of time, continuing to evolve beautifully with each new era.'

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