For me, Joanna Gaines’ best-selling KitchenAid stand mixer is the ultimate kitchen upgrade – and it's finally on sale

I’ve always loved cooking, but baking never came naturally to me – until I started using my KitchenAid 5-qt 10-Speed Stand Mixer, from the Hearth & Hand™ With Magnolia at Target. I can honestly say it has completely transformed the way I approach both baking and cooking.

From the moment I unboxed it, I was struck by how beautiful the design is – it's now a focal point in my kitchen. Its soft matte finish, the subtle warmth of the linen tone, and that gleaming copper bowl make it feel like a centerpiece, not just a kitchen appliance. It truly is the best KitchenAid stand mixer on the market.

Joanna Gaines fans will instantly recognize that mix of timeless farmhouse style and understated elegance. It fits right into my countertop and elevates the whole space.

Using it is an absolute joy. The 5-quart bowl is large enough to handle anything I throw at it, whether it’s kneading bread dough, whipping up fluffy meringues, or mixing a big batch of cookies for friends and family.

Lydia Hayman, our resident Kitchen Appliance Editor, shares my love for this KitchenAid Stand Mixer.

'The 10-speed settings give me perfect control, allowing me to move effortlessly from a gentle stir to a full whip in moments. I especially adore the tilt-head design – it makes adding ingredients, changing attachments, or scraping the bowl beautifully simple. Such a thoughtful detail transforms every baking session into a seamless, enjoyable experience.'

What I love most isn’t just the functionality. It’s how this mixer makes me feel every time I use it. There’s something about the combination of powerful performance and gorgeous design that turns even simple baking into a little ritual I look forward to. I find myself leaving it out on the counter because it’s just too beautiful to hide, and it inspires me to cook more often.

With so many optional attachments, I’ve been able to expand my baking and cooking repertoire, making pasta, grinding meat, and even spiralizing vegetables without needing a dozen different gadgets cluttering up my kitchen. It’s versatility and style all in one, which is exactly what Joanna Gaines’ aesthetic is all about: beautiful, functional, and thoughtfully designed for everyday life.

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Every time I use my KitchenAid, I’m reminded that cooking and baking can be both practical and beautiful, and that the tools you choose can actually make the experience more enjoyable. It’s more than just an appliance. It’s a centerpiece, a workhorse, and a joy to use every single day. Honestly, I don’t know how I ever baked without it.