High Street favourite, H&M Home has announced its first-ever design collaboration is with the American designer, potter and author Jonathan Adler.
H&M have previously collaborated with the likes of fashion maestros Giambattista Valli, Kenzo and Isabel Marant, but this is a first for homeware.
The collection includes a range of bold and irreverent decorative pieces such as sculptures, vases, trays and boxes, and also mugs, candles, cushions and a throw. With bright colours, vivid patterns and bold accents, the store says 'it's a collaboration that encourages customers to live glamorously'.
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Known for his modern, glamorous aesthetic – with a whisper of irreverence – Jonathan established his company in New York City in 1993.
The brand’s manifesto underlies everything Jonathan designs: 'We believe colours can’t clash;' 'We believe minimalism is a bummer;' and, above all, 'If your heirs won’t fight over it, we won’t make it.'
Tapping into Jonathan’s belief that your home should make you happy, the Jonathan Adler and H&M Home collaboration focuses on the social areas of the living room (opens in new tab) and lounge, with the campaign images shot in Adler’s colourful New York City home.
H&M Home’s Head of Design and Creative, Evelina Kravaev Söderberg, comments, 'Our first design collaboration is a wonderful opportunity to continue championing personal style in the home and we could not have found a better partner than Jonathan Adler.
His boundless energy and passion for irreverence is infused in every piece of this collection and we’re so excited to be offering our customers a glimpse into the Jonathan Adler world.'
'It has been a dream to work with H&M Home. I hope people enjoy the collection as much as I enjoyed designing it (but more than anything I hope that I can now call myself an honorary Swede)!' said Jonathan Adler.
Jennifer is the Digital Editor at Homes & Gardens. Having worked in the interiors industry for a number of years, spanning many publications, she now hones her digital prowess on the 'best interiors website' in the world. Multi-skilled, Jennifer has worked in PR and marketing, and the occasional dabble in the social media, commercial and e-commerce space. Over the years, she has written about every area of the home, from compiling design houses from some of the best interior designers in the world to sourcing celebrity homes, reviewing appliances and even the odd news story or two.
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