High Street favourite, H&M Home has announced its first-ever design collaboration is with the American designer, potter and author Jonathan Adler.
H&M have previously collaborated with the likes of fashion maestros Giambattista Valli, Kenzo and Isabel Marant, but this is a first for homeware.
The collection includes a range of bold and irreverent decorative pieces such as sculptures, vases, trays and boxes, and also mugs, candles, cushions and a throw. With bright colours, vivid patterns and bold accents, the store says ‘it’s a collaboration that encourages customers to live glamorously’.
Known for his modern, glamorous aesthetic – with a whisper of irreverence – Jonathan established his company in New York City in 1993.
The brand’s manifesto underlies everything Jonathan designs: ‘We believe colours can’t clash;’ ‘We believe minimalism is a bummer;’ and, above all, ‘If your heirs won’t fight over it, we won’t make it.’
Tapping into Jonathan’s belief that your home should make you happy, the Jonathan Adler and H&M Home collaboration focuses on the social areas of the living room and lounge, with the campaign images shot in Adler’s colourful New York City home.
H&M Home’s Head of Design and Creative, Evelina Kravaev Söderberg, comments, ‘Our first design collaboration is a wonderful opportunity to continue championing personal style in the home and we could not have found a better partner than Jonathan Adler.
His boundless energy and passion for irreverence is infused in every piece of this collection and we’re so excited to be offering our customers a glimpse into the Jonathan Adler world.’
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‘It has been a dream to work with H&M Home. I hope people enjoy the collection as much as I enjoyed designing it (but more than anything I hope that I can now call myself an honorary Swede)!’ said Jonathan Adler.
The collection will be available in H&M HOME Concept Stores in Regent Street, Westfield, London & Bullring, Birmingham as well as in Westfield, Stratford shop-in-shop and online at hm.com from the 14th November 2019.