Harry Potter's Rupert Grint's daughter is 'obsessed' with Target – so he built her a 'store' at home

Target has (almost) gone transatlantic, thanks to the 'Harry Potter' star – here's what his daughter loves the most about the chain

Rupert Grint
(Image credit: GettyImages)

Rupert Grint's two-year-old daughter, Wednesday, is so 'obsessed' with Target that he has recreated a store in his home in the UK... well, almost. 

The Harry Potter actor has designed the next best thing – a Target play store – filled with toy merchandise that she can 'pretend' to purchase in her home. Appearing on The Tonight Show Starring Jimmy Fallon, Rupert shared that Wednesday's love for the chain began when they lived in Philadelphia – and it is among several things that the two-year-old grew to enjoy. But who can blame her? Some Target deals are hard not to love. 

Rupert shared that his daughter is into 'so many things' but is slightly struggling to adjust to her new UK life. 'She spent most of her time in America, so she's missing some cultural things,' he says. 

'She does love Philly. She loves hoagies; she loves water ice. And I mean the big one is Target. She is obsessed with Target,' Rupert says. 'She'd choose that over going to the park or zoo. But she loves going to different Targets and seeing how the layout is kind of slightly different.'

The actor, his wife, actress Georgia Groome (from Angus, Thongs and Perfect Snogging) and daughter resided in Philadelphia while Rupert filmed his new show, Servant. Therefore, Wednesday lived on the East Coast for most of her life until the family moved to Hertfordshire in southern England.

'Sometimes she doesn't buy anything; she just wants to kind of browse,' Rupert adds. 'The toy aisle is definitely a draw, but she's more into lip balm, to be fair.' 

To ensure Wednesday doesn't forget about Target too soon, Rupert created a mini version in their family home. The setup came complete with mini gift cards, a credit card machine, and a conveyor belt where Wednesday can scan her customers' items. 'I think I've definitely captured the essence,' Rupert joked while Jimmy Fallon laughed alongside the actor. 

'It was one of the most difficult conversations, telling her she lives in a country that doesn't have Target... I've shown her our kind of equivalent, but it doesn't hold up.'

Rupert Grint

(Image credit: GettyImages)

We admit we may be more interested in Target's coffee makers and their collection with Joanna Gaines (firmly among our favorite celebrity homeware brands) than lip balm and toys. However, it's good to know that Wednesday Grint is learning the wonders of shopping at an early age. 

To recreate this mini store for your own children, you can pick up a similar toy register at none other than Target below.  

Megan Slack
Head of Celebrity Style News

Megan is the Head of Celebrity Style News at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes, before becoming H&G's News Editor in April 2022. She now leads the Celebrity/ News team. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.