Joanna Gaines Just Released a Picture Frame That's Secretly a Genius Storage Hack – It’s Perfect for Hiding Ugly Household Essentials

This hidden storage frame puts single-function alternatives to shame, working double duty to stylize and organize your home

Frame with Hidden storage
(Image credit: Future)

There's nothing better than decor that does two things at once. An ottoman that lifts open to reveal inner storage, a bedframe with drawers built into its sides – multifunctional decor is always a win, especially when you are tight on space, as I am in my New York apartment.

So, you can imagine my excitement when I came across the Willa Framed Wall Cabinet in Magnolia's new collection – boasting an exceptionally practical design that's so much more than just a styling moment.

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Aside from the usefulness of this storage cabinet-turned-wall decor idea, this feels like a timeless piece. Hand-carved from mango wood, the frame itself looks as stunning as a one-of-a-kind flea market find. There's a vintage-inspired charm to it as well, from its decoratively carved frame to the textured grain of the wood. Even if it wasn't a storage idea, I'd probably want to buy this frame anyway – to add rich character to my walls. But the fact that it opens to reveal inner storage makes this framed wall cabinet that much more appealing.

a picture frame in a scene with a hook holding up a jacket and a purse and a small table holding a vase with a branch inside

The Willa Framed Wall Cabinet can fit an 11x14 photo with matboard or a 16x20 photo without.

(Image credit: Magnolia)

There's no limit to the styling possibilities for this piece – treat it as you would any other picture frame and hang it wherever you like. However, I think this frame-cabinet duo could be incredibly practical as an entryway wall decor idea – use it to hide your keys, wallet, and other small necessities in plain sight. Or, hang it in your small bedroom to decorate the space while simultaneously increasing storage. It could even become a tasteful addition to your home's gallery wall – adding character, depth, and hidden shelves to the scene.

It boasts only 5-star reviews on Magnolia's site. 'I'm completely obsessed with this cabinet!' one reviewer writes. 'It looks beautiful. Is perfectly functional. You can change the art whenever you want. It's a statement piece. Never thought I'd say that about a medicine cabinet!' It doesn't get more complementary than that.

Leave it to Joanna Gaines to create the most clever storage solution that doubles as vintage-inspired wall art. And lucky for us, her characterful wall storage designs don't stop there. Below, shop three more storage cabinets that may not be as sneaky as the Willa Framed Wall Cabinet, but provide just as much space for home organization.

More Wall Storage From Magnolia

There are so many reasons to love Magnolia's Willa Framed Wall Cabinet – from its charmingly vintage-inspired look to its clever, organizational interior. But if you're looking for a home organizing idea with more of a utilitarian touch, check out IKEA's wall-mounted storage unit – consisting of five pockets that finally give clutter a proper home.

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Devin Toolen
Style Editor

Devin Toolen is a New York-based Style Editor for Homes & Gardens. After achieving her Bachelor’s Degree at Villanova University, Devin moved to Paris, France, to obtain her Master’s Degree at Parsons School of Design. Upon returning to the United States, Devin began working in the media industry with Cosmopolitan Magazine, where she wrote trend-driven fashion stories and assisted on set for many photoshoots, and later Livingetc, where she wrote interior design stories and assisted with the magazine’s social media pages. She has an appreciation for every aspect of personal style – from the clothes we wear to the design of our homes. In her spare time, Devin enjoys embroidery and antique shopping in the city.