Toss Your Towels – Even If You Own the Old Brooklinen Super-Plush, You’re Going to Want to Upgrade to the 2.0 Immediately
It was great before. But with superior softness, better absorbency, and stripes chic enough to double as decor, the 2.0 makes your old towels feel obsolete
It might be time to break up with your current towels, because Brooklinen has just reengineered its cult-favorite Super-Plush line to dry faster, absorb better, and – if you can believe it – feel even softer.
The new Super-Plush 2.0 is spun from zero-twist 100% Aegean Turkish cotton, delivering hotel-spa fluff with powerful performance to back it up. You’ll be able to feel the way it drinks up water post-shower – and see it too, be it stacked on a shelf or hanging from the newly added locker loops. True to its name, these bath towels are truly super-ior by every metric.
Like a well-edited runway collection, this superior reimagining of the cult classic invites mix-and-match – cool neutrals-on-neutrals, two-tone stripes alongside graphic three-tone riffs, or all of it at once.
Striped Persimmon, in particular – which cools the punchy orange with periwinkle – feels like one of the most editorial developments in bathroom this year. The robes are also in on the refresh, which is good news, because, at this point, they’re inching dangerously close to grocery-store appropriate.
For now, though, the bathroom-to-bath-hook pipeline will suffice. Even if you already own the original Super-Plush, the 2.0 gives every reason to trade up.
In case you haven’t heard, butter yellow is firmly out this year in favor of a sharper, lemon-coded counterpart – and these darling sunshiney washcloths understand the assignment.
These sweet pink lemonade stripes insist you allocate more robe time in your life. From the tie waist to the wide, adjustable cuffs and generous pockets, every detail feels like a country club intermission done right.
Don’t skimp on hand towels – this is where you make your first impression. Guests will appreciate this so-wrong-it’s-right color combination, whether it’s draped round the faucet, rolled neatly into a woven basket, or hanging from a hook.
A case of the blues of the best kind. Embrace the graphic spirit of the collction by pattern-drenching with the striped bath towel counterparts, or temper this bathroom trend with the coordinating solid options if you prefer a quieter bath rack vignette.
Though punchy patterns abound, if a classically polished, all-white, hotel-inspired look is more your steeze, Brooklinen’s Super-Plush 2.0 isn’t here to change that. Instead, it upgrades your everyday basic with an improved formula that might just tempt you to linger in your robe for longer.
You may recognize this striped botanical green from its past life. Now newly reformulated and designed to mix and match, these bath towels can easily slip into an ongoing collection.
It’s rare for a sequel to surpass the original, but with quicker drying, better absorption, softer hand-feel, and stripes chic enough to count as decor, Brooklinen's Super-Plush 2.0 might just be the exception.
Love beautiful design ideas, expert advice, and inspiring decor trends? Sign up for our newsletter and get the latest features delivered straight to your inbox.
