Drew Barrymore's must-have bathroom towels feel 'soft' and 'expensive' – but every item is under $30

In addition to hosting The Drew Barrymore Show, Drew Barrymore spends much of her time making our homes cozier and more stylish with her Walmart line, Beautiful by Drew. Since its launch in March 2021, Beautiful has brought kitchen appliances (including a cult-favorite coffee maker), furniture, and dishware to the home goods arena, and its latest bathroom accessories drop is worth getting excited about.

In a video posted to her Instagram page, Barrymore revealed that one of the newest additions to the Beautiful collection is an assortment of plush bath towels. 'These are not your average towels, I'm proud to say,' she states of the new Beautiful by Drew launch. The assortment, which she shows off in the video, includes floral-print, embossed polka dots, and solid basics in cool tones. The towel range features a variety of colors and patterns, all composed of 100% cotton for a soft-to-the-touch feel.

'You do all this work all over the floor, and you just think 'Why am I trying this hard?' Barrymore states in the video of her design process. 'Then you see the end result and you're like, 'That's why.' Bathroom decor just got a huge upgrade.

One of the designs we love the most is the textured set, which features a retro-inspired pattern and a gorgeous, sage green colorway. 'If you're into a more mod feel, and you're not thinking grantastic, well then we've got you covered,' Barrymore says of the textured towel. Patterned and textured towels add visual interest to a bathroom, turning the items from practical shower essentials into timeless bathroom countertop decor.

Color is also a huge part of the line, and for those looking to infuse their bathrooms with some vibrance, there's a particular shade that Barrymore adores. 'I wanted something really Kelly green and summery. I was just thinking where's that pop, so this is our online collection.'

When asked what the towels feel like in the video, Drew says 'soft, expensive, quality.'

She continues on washing towels, 'I worked with all the towels for weeks, drying myself off and putting them in the washer, and then using them again. I actually think that these towels really wear down nicely after many, many washes. That was really important to me, because something can look really good in a sample, but how does it wear? How do you live with it? What does it feel like on your skin?'

Shop Drew Barrymore's Beautiful Towels

We love how the towel sets come with a variety of sizes, from bath and hand towels to washcloths. At under $30 per set, the products are definitely low cost, high reward. Here are just a few of our favorite pieces.

For chic towel storage, we recommend layering patterned and textured towels on a drying rack in the bathroom to create a focal point in the space. Alternatively, pair colored towels together (such as the sky blue and grass green Beautiful towels that Drew shows off in the video clip) to add a pop to the bathroom.