Gwyneth Paltrow has built her entire lifestyle brand, Goop, on being aspirational, so when she gives us an easily attainable idea, we're quick to follow suit.
In a recent installment of her 'boyfriend breakfast' Instagram series, Gwyneth made grain-free almond and coconut pancakes for her family, and one shot reveals that she uses glass jars to store her almond and coconut flours. Though it might not be the most original pantry storage idea, it's certainly one of the best.
First, experts love that glass jars are so strikingly beautiful. Nina Lichtenstein, Westchester-based interior designer explains: 'In terms of kitchen decor, storage isn't just about functionality—it's an opportunity to elevate your space with style. Glass jars, such as mason jars and sleek canisters, offer a dual purpose: they keep your ingredients fresh and organized while adding a charming aesthetic to your cooking space.'
Shop editor's picks for glass jars
Much like the glass containers seen in Paltrow's pantry, these storage solutions combine an old-fashioned aesthetic with modern practicality built in. They're designed with removable silicone seals and 4-hinge snap locks to ensure zero leaking or spilling, which also keeps food fresh.
For a vintage-inspired look like Gwyneth's, we love this glass jar set – perfect for storing dry goods in excess. They have oversized knobs for easy gripping and substantial weight to stay sturdy on any counter or pantry shelf.
There is nothing like an old-fashioned Canning Jar to elevate your pantry. The authentic Kilner® Jar, invented by John Kilner and Co. in England, is as much loved and successful now as it was over 180 years ago.
What is the best way to recreate this kitchen storage trend?
Nina advises: 'Select glass jars that complement your kitchen's vibe. Clear glass jars work well in most settings, offering a clean and classic look. Mason jars with rustic lids bring a farmhouse charm, while modern, streamlined canisters with metal accents suit contemporary kitchens.'
They can be used for a variety of different pantry staples, depending on what you have an excess of. Nina recommends: 'Use glass jars to store pantry staples like flour, sugar, pasta, grains, and spices. Transfer these items from their original packaging into the jars for a cohesive and organized appearance. Label each jar with elegant tags or chalkboard labels for easy identification.' This keeps the cabinets from looking too overcrowded.
This type of storage is also the ultimate hack for styling a shelf.
Nina advises: 'If you have open shelving in your kitchen, use glass jars as decorative accents. Mix them with cookbooks, ceramics, or plants to create a curated display that's both functional and visually appealing.'
Sometimes, the simplest tricks are popular because they are the best. Storing dry goods in glass containers is one such tool.
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