Ruggable’s New ‘Wicked’ Collection Captures the Fantastical Nature of the Land of Oz Underfoot – and Can Make Each Room in Your Home Feel a Bit More Magical
With a collection of doormats, runners, and area rugs, these 'Wicked'-inspired rugs can make your home feel as extraordinary as the franchise itself
Have you ever wanted to live inside the world of your favorite film? I know I have – especially a world as exceptionally vivid and grand as the Land of Oz in Wicked. Although that might not be entirely possible, Ruggable's latest Wicked collection comes close to making that dream a reality, right in your own home.
Ahead of Wicked's sequel, Wicked: For Good, which releases on November 21st, Ruggable has developed a collection of rugs that adapt the whimsical nature and fantastical design of the movie's characters and environment for your home. 'Our new Wicked: For Good Collection channels the world of Wicked through color, texture, and storytelling,' Claudia Kampmann, Europe Brand Manager at Ruggable tells me. 'Each design draws from the film’s iconic contrasts, light and dark, whimsy and mystery in rich emeralds, soft blushes, and gold accents.'
Whether your interior design style is more dark and moody like Elphaba's character, or you prefer light, airy, and whimsical styles that match Glinda's bubbly disposition, this collection is bound to have a rug style that can match your personality and benefit the aesthetic of your home.
Some of the rugs from this collection display the Wicked aesthetic in an obvious manner, like the Emerald City doormat or the Yellow Brick Road runner rug. If you're a diehard fan of the movie, the play, or even the book, you'll definitely want to include these styles in your home – one as an entryway doormat and perhaps the other as a kitchen rug.
However, this collection is also complete with other rug styles that capture the essence of Oz, but aren't as on-the-nose – styles that are certainly Wicked-inspired, but have been designed in a more livable manner. Take Elphaba's Lair Emerald Rug, for instance. Despite this rug's deep green color, which is an obvious nod to the Wicked Witch of the West, this rug is surprisingly versatile. It's a livable living room rug idea that can look good in any setting.
Since many of these rugs are bold in their designs, Claudia suggests styling them as the focal point of a room. 'To style these rugs with lasting appeal, let them be the statement piece in a balanced, neutral setting,' they advise. 'Pair the bolder emerald tones with warm woods and creamy neutrals, or the soft blushes with gold and ivory accents for an airy sophistication. Keep the surrounding decor simple and cohesive so the rug’s artistry stands out without overwhelming the space.'
Each rug in this collection was designed to reflect the world of Wicked in one way or another – its characters and their distinct personalities, the land in which the Wicked takes place, and even the themes of the story itself. Aside from filling your home with color and whimsical charm, these rugs are bound to make the rooms in your home feel immensely more characterful.
Design expertise in your inbox – from inspiring decorating ideas and beautiful celebrity homes to practical gardening advice and shopping round-ups.
Shop Ruggable's 'Wicked' Collection
Designed to match Glinda's effervescent personality, this abstract rug can invite the same lively and bubbly aesthetic into any room of your home. Its pastel color scheme is light and elegant, and its curved lines and whimsical details nod to Art Nouveau style. Since it's machine washable, no need to worry about this rug ever looking too dirty.
The Wicked franchise has some 'ozified' words that are altered to reflect the distinct nature of the Land of Oz itself. This doormat features one of those words: 'wonderfullest'. It's a whimsical design feature that can put a smile on your guests' faces as they enter your home. Since this doormat is made from heavy-duty polyester bristle, it's extra durable for outside use. Plus, it's machine washable.
This rug might be one of my favorites from the entire Ruggable x Wicked collaboration, and not just because I'm an Elphaba fan. I like this rug because of its immense versatility. It captures the essence of Wicked through its colors and hidden motifs, but it does so in a way that feels livable and adaptable to any room of any style.
The Yellow Brick Road is probably the most iconic element of both the Wicked franchise and the original story of the Wizard of Oz, aside from the characters themselves. This rug version of the road features hidden slippers in either corner, as a subtle yet playful touch. Place this rug in your entryway to brighten up the space and greet guests in a joyful manner as they enter your home.
With a slogan that reflects the message of the Wicked story, this doormat is a charming addition to place at your front door. It's complete in classic Wicked colors of green, purple, and pink, and features iconic details like Elphaba's witch hat and Glinda's butterfly. Made from a heavy-duty material, this doormat is ideal for high-traffic doorways and can be washed in a washing machine if need be.
Designed to reflect the unlikely friendship between Glinda and Elphaba, this rug features a combination of colors that reflect the duo – pink and yellow along with green and purple. The rug's abstract design features subtle nods to Oz, like the brick-like design that reflects the Yellow Brick Road. Since this rug is naturally bold, try it in a room with muted, neutral furniture so that it'll become the star of the show.
Filled with tons of Oz-inspired motifs in a tile formation, this rug can add a unique and colorful pattern underfoot. The rug takes inspiration from the Art Deco influences of the Emerald City itself. Since it's available in a runner size, this rug could become a stylish kitchen rug choice that'll add playful details underfoot.
Perhaps the most recognizable visual of them all, this doormat displays the Yellow Brick Road as it leads to the famed Emerald City. It's a charming display that can welcome your guests into your home in a fun and inviting manner. Plus, it's a highly durable design that can be washed to maintain its vivid coloring.
The Land of Oz is great and vast, but with this rug, you can visualize it with ease. Displaying everything from Munchkinland and Shiz University to the Emerald City, this rug's design is fun and interactive – perfect for a child's room or a playroom. It's thin by design, which makes it ideal for high-traffic spots, and it's machine washable as well.
With some styles that very obviously reflect the Wicked franchise, and others that lean into modern-day rug trends, this Ruggable x Wicked collaboration has something for everyone – diehard Wicked fans who want to decorate their home like Oz, and those who simply appreciate Wicked and love decor that subtly hints at it.
Regardless of the style you choose, all of these rugs are beautiful representations of a well-loved franchise. Trust me, these rugs can change the design of any room, for good.

Devin Toolen is a New York-based Style Editor for Homes & Gardens. After achieving her Bachelor’s Degree at Villanova University, Devin moved to Paris, France, to obtain her Master’s Degree at Parsons School of Design. Upon returning to the United States, Devin began working in the media industry with Cosmopolitan Magazine, where she wrote trend-driven fashion stories and assisted on set for many photoshoots, and later Livingetc, where she wrote interior design stories and assisted with the magazine’s social media pages. She has an appreciation for every aspect of personal style – from the clothes we wear to the design of our homes. In her spare time, Devin enjoys embroidery and antique shopping in the city.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.