Some viral products are undoubtedly overrated. I often see the word 'viral' associated with a product, and it almost puts me off. But sometimes the masses get it right. Butter yellow. Taylor Swift. Late-summer dinner parties. And, improbably, Target’s Casaluna bedding.
I’ve been hearing rumblings for months – on social media and from self-proclaimed bedding snobs in my life – about a budget line at Target that supposedly rivals the top luxury bedding names. Casaluna, they say, has everything: cooling pillow inserts, silk sleep masks, and notably: the cult-favorite Heavyweight Linen Comforter & Sham Set. They claim it's one of the best places to buy bedding – just as good as the brands that charge quadruple. Naturally, I had to see for myself.
One scroll and I got it: Casaluna looks really expensive, and the fabrics really do live up to the lure.
Box quilting keeps the line’s best-selling Heavyweight Linen set structured, while raw edges nail the perfectly imperfect, intentionally uncontrived interior trend we're loving right now. Hidden zippers mean no sloppy gaping, and the color palette – oxblood, moss, dusty pink – is elegant as ever. Oh, and yes, it’s machine-washable, too.
Racking up, quite literally, thousands of glowing five-star reviews, there are receipts to attest. And at roughly a third of what a certain designer bedding label that specializes in linen (you know the one) charges, it feels fortuitous.
If you're not ready to join the full Casaluna cult, start small. One sham, in a dozen-plus boutique shades, is the perfect gateway. An easy way to mix, match, and layer now, though you’ll be back for more later.
Casaluna might be the best-kept open secret at Target. Linen body pillow covers, bamboo sheets, even silk pillowcases – the same categories prestige houses love to charge quadruple for. Let's just say I'm unsurprised it’s becoming a mainstream obsession. So don’t sleep on it – or, better yet, do.
Shop the Casaluna best sellers
Super soft
Bamboo has taken over the bedding world, praised for its slinky softness, subtle sheen, and reputation as silk’s cooler, more eco-friendly cousin – and its prices are creeping up accordingly. Casaluna cuts through the pretension with transparency and taste, offering the same airy drape and cooling benefits in a tack-stitched design that feels every bit as luxe, minus the markup.
The same breathable linen blend as above, now dressed in a new graphic grid print that reads high-design but, paradoxically, is easier to style than solids. Pair with your favorite neutral bed sheets in moss green, burnt orange, cream, or even a stripe. A clever shortcut to a thoughtfully styled bedscape, without doing much thinking.
Affordable luxury
If you needed a sign to finally hop on the silk bandwagon, this is it. Casaluna’s 100% silk pillowcases check every box (smooth enough to preserve your blowout, gentle enough to keep skin happy) at a reasonable bedding sale price. Most silk runs $70–$100 per case; these are far less painful. Consider two, or twelve.
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