By Jennifer Ebert published
Available from 2nd September through to the end of October, across two drops, the range will include three floral creations each alluding to the masterpiece that inspired it and packaged in printed boxes true to the original designs.
These works – Strawberry Thief, Arbutus and Cray – celebrate the simple forms of British nature, that were closely observed by William Morris when crafting his iconic prints. The bouquets depict the story of each of the prints through the carefully selected stems.
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The Aviary is inspired by Strawberry Thief, one of Morris & Co’s best-known designs and the most expensive in its production. Created by William Morris after observing a thrush stealing fruit from his own garden, the print explores the routine of living nature. The flowers that make up the Aviary tell the tale of the design, through the movement of orange snapdragons and wavy fern set amongst pink Miss Piggy and wham roses and hypericum berries.
The Arbutus print portrays a fruiting shrub and was designed by Kathleen Kersey, one of only a few female artists within the cohort, on the eve of the first world war. The Bramble resembles the shrubbery by conveying a freshly foraged bunch, with a leafy line up of olive foliage and eucalyptus dotted with La Belle roses, pretty wax flower and pink hypericum berries.
Cray was inspired by a 17th century cut velvet, viewed at the V&A museum by William Morris and crafted using herbal dyes - from flowers and plants grown in Merton Abbey’s garden - and 34 printing blocks. Picking out the tones of Cray, the Hazel conjures evocations of crisp autumnal country walks. Orange, cream and mustard coloured roses pepper the bouquet for a truly autumnal palette, whilst large chrysanthemums and nigella seeds add texture and mimic the print's recurring florals.
The much loved archival prints of Morris & Co. are known for their high end craftmanship and immense influence on the Arts Crafts movement in Britain. These heritage prints and the flowers and foliage that comprise them translate effortlessly into distinctive packaging and quintessentially unique bouquets for autumn, adorning any room they sit within.
'Each of these limited-edition autumnal bouquets speaks to the famous designs of distinguished British artists of Morris & Co. Art in their own right, these bouquets make the ideal gift for any occasion,' says Aron, Bloom & Wild Co-Founder & CEO.
'We are absolutely delighted with Bloom & Wild's imaginative re-creation of Morris & Co. designs in floral form. These beautiful bouquets will light up any room; and what a lovely gift to receive,' explains Claire Vallis, Creative Director, Morris & Co.
Letter box flowers from £35 and hand tied bouquets from £46 can be purchased at bloomandwild.com or using the Bloom & Wild app for UK delivery.
Jennifer is the Digital Editor at Homes & Gardens. Having worked in the interiors industry for a number of years, spanning many publications, she now hones her digital prowess on the 'best interiors website' in the world. Multi-skilled, Jennifer has worked in PR and marketing, and the occasional dabble in the social media, commercial and e-commerce space.
Over the years, she has written about every area of the home, from compiling design houses from some of the best interior designers in the world to sourcing celebrity homes, reviewing appliances and even the odd news story or two.
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