Before The Queen's Gambit premiered on Netflix in late October, Lexington was best- known for its farming industry and horse racing scene. Over 62 million viewers later, however, this Kentucky town is now more recognized for its appearance in The Queen's Gambit – Netflix's most-watched scripted limited series ever.
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Following the success of the series, Lexington's local tourism industry, VisitLEX, teamed up with the 21c Museum Hotel to create a meticulously designed boutique hotel room that pays tribute to Beth Harmon, the show's prodigy heroine.
The aptly named 'Harmon Room,' is a time capsule of American mid-century modern design that celebrates Beth's accomplishments after she was adopted by a Lexington-based family in the show.
There are copies of the Chess Review magazine and rare chess books on loan from local retailer Black Swan Books dotted around the room, which transports visitors back to the 1960s.
Of course, the room would not be complete without a chess set, where guests can practise their game in an authentic hotel-room setting.
For the perfect nightcap, visitors can mix themselves a drink in a swish cocktail glass, then binge-watch the series once again- because there is simply no better way to spend an evening in the Harmon Suite.
Perhaps the most notable feature of The Harmon Suite, however, is the artistic recreation of the protagonist's hallucinations – a giant chess board installation suspended from the ceiling above the bed. These pieces are inspired by Harmon's famous tournament with Vasily Borgov, the Russian grandmaster.
Speaking about the impact of the show on the local tourism industry, the Vice President of VisitLEX Marketing, Gathan Borden, shared:
'The Queen’s Gambit put a spotlight on Lexington and piqued people’s interest in our community at a time when we could really use a boost.
'The Harmon Room and all of the activities we have planned around it are our way of rolling out the red carpet for visitors and another fun example of the way we use creativity to market our incredible city,' he added.
See: Best design hotels in London – relax in luxury in the heart of the capital
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Megan is the News and Trends Editor at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes. As the News Editor, she often focuses on emerging microtrends, sleep and wellbeing stories, and celebrity-focused pieces. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.
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