The new Habitat x Morris & Co collection feels like a love letter to British homes, celebrating the country’s long-standing affection for pattern, craft, and characterful interiors. Rather than leaning on nostalgia, the range captures the quietly confident style seen in so many UK houses, where heritage details sit comfortably alongside modern design. The result is an edit that feels familiar yet fresh, offering an inviting way to introduce colour and print without overwhelming a space.
Rooted in the nineteenth-century Arts and Crafts movement, Morris & Co. has long been associated with craftsmanship, beauty, and the enduring appeal of traditional decorating ideas. What makes this collaboration so compelling is the way these storied motifs have been reimagined for today. Scale, colour, and texture have been refined to suit a cozy modern style, ensuring the pieces feel relevant and effortless rather than nostalgic. Despite its accessible price point, the collection retains a sense of artistry and depth that reads as beautifully made and inherently high quality.
William Morris, a leading force behind the Arts and Crafts movement, championed the idea that homes should be filled with designs that were both beautiful and thoughtfully made. His intricate prints, inspired by the natural world, laid the foundation for what we now recognise as arts and crafts decor, where craftsmanship, character, and connection to nature take precedence.
Morris & Co continues to build on this legacy, reinterpreting Morris' motifs for modern living while preserving the artistry that made them so influential. The flowing florals, meandering vines, and hand-drawn details feel as at home in a contemporary space as they do in a period property.
I have to admit, for a while Morris & Co carried the weight of a slightly fusty reputation – the kind of prints you imagined tucked into a quiet corner of a garden centre, charming but a little old-fashioned. Habitat’s collaboration has completely refreshed that perception. The designs remain instantly recognisable, yet the modern colourways, considered scale, and thoughtful applications give them a new vitality. It is heritage, yes, but distilled and refined, the sort of pattern that feels deliberate, editorial, and effortlessly at home in a contemporary British interior.
These patterns have endured for more than a century because they rise above trends, bringing warmth, structure, and a sense of heritage to UK homes. It is why they have never gone out of style and, for many, never will.
Shop Our Picks From The Collection
There’s nothing old-fashioned about these bold, saturated colours. The classic Blackthorn print takes on a surprising new life in vivid jewel tones, transforming a nostalgic design into a statement for a contemporary bedroom. It’s a striking balance of heritage and modernity, where familiar motifs feel fresh, energetic, and undeniably stylish.
There’s a surprising punch of vibrancy in this heritage print. The classic 1876 Bluebell motif gets a fresh twist in a spirited green palette, transforming its nostalgic charm into something bright, modern, and full of character. Rendered in 100% cotton with a neat overlock edge, this cushion feels crisp, grounded and unexpectedly contemporary
There’s a fresh twist to a classic Morris & Co design. The iconic Pimpernel pattern, long associated with heritage interiors, is reimagined here in rich blue tones and stitched into a quilted throw that feels both structured and welcoming. With a cotton front, velvet reverse, and recycled fill, it is as lovely to look at as it is to drape over a sofa or the edge of a bed.
The Marigold bolster cushion offers a grown-up, neutral take on a William Morris classic. Its soft, muted beige background feels calm and sophisticated while the detailing retains that signature Morris charm. With a cotton-linen front and velvet reverse, it brings texture and subtlety to a space. Layer it on a sofa or bed with richer tones or patterned cushions to add depth, or let it stand alone as a quietly considered accent for a serene, grown-up interior.
A beautiful Christmas gift that feels far more expensive than it is. The luxurious faux mohair gives this Marigold throw the look and feel of a piece worth hundreds, yet the price tag has genuinely floored us. Soft, stylish, and effortlessly festive, it’s the kind of gift that feels considered and indulgent without the hefty cost.
The bedding set of the season. The Blackthorn print unfolds in rich, jewel-toned hues that feel both sumptuous and sophisticated, while the reversible Bellflower side offers a gentle, calming contrast. It genuinely has the look of something from a luxury British fabric house, yet it remains wonderfully attainable.
I’ve already ordered the full set for my new house. I adore the Rosehip motif, it’s easily my favourite from Morris & Co. The design feels like a stroll through a British hedgerow, quietly English and wonderfully traditional, yet it works effortlessly in a modern bathroom. It’s the kind of pattern that brings heritage charm to everyday life without feeling fussy.
Striking and unexpectedly cool. The Blackthorn foliage motif in rich greens feels bold and confident, as though it’s been plucked from a chic members’ bar rather than a traditional sitting room. The velvet finish adds a bit of glamour, giving the design both edge and depth, while the vintage print roots it in heritage.
This feels like one of the best-kept secrets in home styling. I’m ordering two for my spare bed because they work everywhere: a bed, an armchair, a sofa, or even a kitchen bench. The monochromatic print looks far more expensive than it is and has that elusive, designer-quality charm that makes a room feel effortlessly pulled together. At just £22, it is a beautiful little indulgence that feels like you have discovered something truly special.
As interest in arts and crafts house style continues to build, this collaboration serves as a gentle nudge to be braver with pattern. After all, with vintage prints making a comeback in everything from fashion to furniture, it seems we are collectively rediscovering the joy of a well-placed motif.
What the Habitat x Morris & Co range proves so neatly is that heritage design is far more adaptable than many assume. These storied patterns are not precious museum pieces; pair them with relaxed linen, warm timber, or even your favourite modern lamp, and they settle in beautifully. For anyone ready to add a little charm, character, and quiet confidence to their home, this collection offers the perfect starting point, inviting you to embrace pattern in a way that feels both fresh and unmistakably British.
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