Shop Rifle Paper Co.'s Country-Inspired Collab with Loloi

a dining room with a bold floral rug, a dining table, a banquette bunch, and grasscloth wallpaper — (Image credit: Loloi)

Every time Rifle Paper Co. and Loloi collaborate on a new rug collection, we're immersed in a magical dream world, where blooming florals, whimsical motifs, and vibrant colors set the scene for rooms that feel like they belong in the pages of storybooks.

The latest iteration of Rifle Paper Co. and Loloi's collaboration is no different. Only this time around, the collection draws inspiration from the peaceful countryside – where life moves slowly, and home is as much of a place as it is a feeling.

According to Anna Bond, Rifle Paper Co.'s co-founder and the artist behind its designs, the brand has been heavily embracing a 'country aesthetic' this spring – first seen in the brand's own spring decor collection. 'I wanted some of those comforting, nostalgic motifs to live in our new Loloi collection,' she tells me. Think classic florals, nature-inspired motifs, and even pastoral scenes of grazing cows and swimming ducks. All of these details have found their way into the collection, making it feel charmingly rustic, rich with character, and full of warmth.

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a living room with wood paneled walls, a large painted cabinet, a wooden coffee table, a floral rug, and a plaid couch — The climbing floral motifs on the Thistle Wool Rug can add such character to a room – as can the rug's scalloped edge.

The collection itself is divided into sub-collections of rugs in varying styles and materiality. 'The Edith rugs, for example, are very bold, with a garden’s worth of multicolor florals,' Anna explains of these hand-tufted wool pile rugs with their wild, live edge finishes. The Thistle rugs are similar – also hand-tufted of 100% wool, these rugs feature climbing floral motifs and sweet, scalloped borders. The Orchard rugs might feel the most country-inspired with their quilted textures, stitched effects, and charming motifs. And for a more muted interpretation of the collection's theme, there are the Edinburgh rugs – subtle in design and soft in color, these rugs are quietly grounding but just as design-driven.

What unites all of these sub-collections, aside from their charmingly nostalgic mood and their farmhouse-inspired style, is their palette – composed of inviting earth tones, soft neutrals, and pops of color here and there. 'You’ll find plum, deep greens, burgundy, and warm neutrals, as we happily support the trend of more color and pattern showing up in people’s homes,' Anna tells Homes & Gardens.

a cozy living room with wood paneled walls, a printed rug, a couch with stripes, a square ottoman, and a large fireplace — The Orchard Helena Rug draws inspiration from folk art with its grid-like floral pattern. But with its washable materiality, it's fit for modern life.

This collection is one that feels particularly timely, too – especially with design trends embracing character-rich interiors and all things nostalgic right now. Plus, it draws on 'classic techniques like quilting, cross-stitch, and block printing,' Anna says. You'll see this in rugs like the Orchard Lottie Rug, with its patchwork-style design and its subtle, quilt-like texture.

There's a sense of familiarity and heritage woven into the designs of these rugs, as well as a sense of freshness and modern appeal. 'As a whole, the spring collections are very playful, and expand on the nostalgic, folk art-inspired look we’ve been loving,' Anna adds.

a characterful living room with a floral rug, a tan couch with pillows on it, a tiled fireplace with a 'Home Sweet Home' picture above it, and a green painted ceiling — With its allover floral motif and its deep navy backdrop, the Edinburgh Campbell Rug can ground your cozy living room with sweet, country-inspired simplicity.

Building upon past Loloi x Rifle Paper Co. collections, this drop expands upon what these brands have already accomplished together, while simultaneously introducing new elements to keep the collaboration feeling fresh and exciting. Woven, wool pile textures, for instance, give the new drop an elevated feel, while unique prints and patterns add an additional layer of charm and storytelling.

Plus, this new collection boasts the collaboration's first line of washable rugs – the Orchard Collection. 'Washable rugs help remove the stress of everyday life – spills, pets, kids – and allow people to fully enjoy their space,' Loloi's co-founder Cyrus Loloi says of this innovative inclusion.

At its core, this new collection exemplifies what makes this collaboration so great: Rifle Paper Co.'s expressive and idyllic design style blended with Loloi's quality and craftsmanship. Finished with a country-inspired flair, the collection invites you to live life in the slow lane and find joy in simplicity.

a room with twin beds, a neutral carpet, gingham headboards, printed bedspreads, and decorative pillows — The Edinburgh Aster Rug might be the most subdued style from the collection, but it's nonetheless an attractive pick with its subtle floral motifs and its grounding, earthy color scheme.

These rugs, as well as their complementary pillows and wall art, tell stories in their own right, inviting you to transform your home into one that invites you to relax, unwind, and live a little slower.

If you're interested in bringing this charmingly playful, country-inspired aesthetic into your home, shop the best of the collection, below.

Loloi

Orchard Country Farm Washable Rug - Ivory, 5' x 7'6"

The country-inspired aesthetic is obvious in the Orchard Collection, and especially in the design of this rug. Pastoral motifs, country cottages, and floral vines grace this rug, making it feel like a scene from a storybook.

Loloi

Lisette Wool Hooked Rug - Plum, 5' x 7'6"

For those looking for a characterful rug that's not too bold in style, the Lisette Collection is for you. These rugs are two-toned in color and feature charming, repetitive, floral motifs bordered by undulating vines. Here, it's shown in a stunning plum color – a moody tone that can make your room feel rich with sophistication.

Loloi

Edith Wool Hooked Rug - Green, 5' x 7'6"

The Edith Collection might be our favorite assortment of rugs from Rifle Paper Co.'s latest drop with Loloi. Its rich green color, its blooming wildflowers, and even its live edge all work in harmony to create a rug that deserves to be the center of attention.

Loloi

Edinburgh Campbell Power Loomed Rug - Navy, 5' x 7'6"

From the Edinburgh Collection, this rug features a whimsical pattern of repetitive floral motifs that climb up and down the rug. Its deep color gives it a grounding quality, while its blossoms act as playful pops of color. Use it as your living room area rug to add some soft vibrancy to the space.

Loloi

Orchard Helena Washable Rug - Beige, 5' x 7'6"

Also from the Orchard Collection, this rug is reminiscent of vintage quilts with its repetitive patchwork design. We love its colors and its array of floral scenes – perfect for grounding a room with character and cottage-inspired charm. Plus, this rug is machine washable – making it perfect for high traffic areas like the entryway, the living room, or even the kitchen.

Loloi

Country Home Embroidered Pillow - Multi

If the country-inspired aesthetic is speaking to you, then you need this pillow. Between its gingham border, its floral motifs, its wheat stalks, and, of course, its cute little cow, this pillow just screams farmhouse-core. Style it on your couch to channel quaint country cottage energy wherever you live.

Loloi

Thistle Wool Hooked Rug - Forest, 5' x 7'6"

Climbing floral vines give the Thistle Collection its country-inspired aesthetic. This variation, with its deep green background and vibrantly colored flowers, is the perfect rug to anchor a room with rustic beauty. It's the perfect rug for a cozy bedroom – providing softness underfoot and creating an atmosphere of nature-inspired elegance within the space.

Loloi

Edinburgh Aster Power Loomed Rug - Sand & Green, 5' x 7'6"

From the Edinburgh Collection, this rug is more muted in style than the rest of the rugs from this Loloi x Rifle Paper Co. drop. That said, it's nonetheless a desirable choice – perfect for grounding any room with a luxuriously laid-back elegance and soft hints of color.

Loloi

Vintage Garden Embroidered Lumbar Pillow - Pink

Looking for a new decorative pillow for your couch or bed? Make it this one from Rifle Paper Co.'s latest drop with Loloi. We just love how these flowers appear as if they're jumping out at you, and their embroidered detailing adds such textural appeal.

According to Cyrus Loloi, this collection brings 'personality, texture, and a sense of ease into the home,' and after looking at everything the collection has to offer, we couldn't agree more. So, if you've ever felt the desire to transform your home into one that feels straight out of a idyllic folk tale, this just might be the collection to help you do so.

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Devin Toolen is a New York-based Style Editor for Homes & Gardens. After achieving her Bachelor’s Degree at Villanova University, Devin moved to Paris, France, to obtain her Master’s Degree at Parsons School of Design. Upon returning to the United States, Devin began working in the media industry with Cosmopolitan Magazine, where she wrote trend-driven fashion stories and assisted on set for many photoshoots, and later Livingetc, where she wrote interior design stories and assisted with the magazine’s social media pages. She has an appreciation for every aspect of personal style – from the clothes we wear to the design of our homes. In her spare time, Devin enjoys embroidery and antique shopping in the city.