I thought I was over the Unexpected Red Theory, but Tim Burton's library reminds me why it's one of the most influential design teachings of the 2020s

Between color drenching and accent colors lies a happy medium, where a statement shade makes a select few, high-impact appearances in a room.

Take Tim Burton's study in his Oxfordshire home (which recently went on the market), for example. The twist on the Unexpected Red Theory allows this bold hue to thrive via curtains, a sofa, and a lamp. While the theory in question focuses on one statement red piece, this strategy gives us a little more cohesion while still providing a similar pop of color in an otherwise neutral space.

Between the leather ottoman, natural wood desk, and white bookshelves, this space is a treasure trove of textures, materials, and varying shades of bold, beloved red.

Shop the red study edit

According to experts, red in particular is a fantastic shade to incorporate to a space in small doses, citing the 60-30-10 rule as an example.

'The Unexpected Red Theory is the latest trend in the interior design world, which suggests that adding a single red item can instantly elevate a space,' explains trends expert Johanna Constantinou.

'Much like how red lipstick enhances an outfit, a touch of red in your interiors can add vibrancy and make the room feel complete. Consider using red as the ‘10%’ in your home, balancing more neutral or conventional colour schemes while giving the room an aura of confidence and individuality.'

We'd say that Tim's study veers into 30 territory, but it clearly works wonders for the space. The key is balance if you don't quite want to commit to color-drenching. Starting with a neutral foundation, like wood floors or white-painted walls, is a good way to ensure that your red accent pieces stand out rather than clash with other colors. Additionally, playing around with different reds, from ruby to vermilion, creates a dynamic space, as we can see with Tim's red pieces.