There Are 600 Million Products on Amazon – But These Are the 5 Storefronts I Always Use to Streamline My Search as a Style Editor
It’s like hiring a curator. I always rely on these 'secret' spots to get straight to the good stuff
There are between 350 and 600 million Amazon product listings active at any given time, bringing new meaning to spoiled for choice. During shopping extravaganzas like Amazon Prime Day, especially, that abundance can make the pursuit for the chicest feel the opposite. Fortunately, there are actually some very chic brands and people who curate this behemoth for free.
Some are the names behind the interiors you’ve ogled over endlessly on Instagram. Others are brands you’ve admired from afar in glossy department stores, perhaps without realizing you could buy them on Amazon, often at a discount, and have them arrive on your doorstep two days later if you’re a Prime member.
I’m a style editor, and whenever I’m looking for anything from bed sheets and outdoor furniture to something fun for the coffee table, these are the five designer Amazon storefronts I visit first.
The 5 Best Design-Led Storefronts to Shop on Amazon
Shop smarter, not harder. These are my best-kept-secret Amazon storefronts to spare myself the scrolling.
Lone Fox Home
Drew Michael Scott, A.K.A Lone Fox, has a well-kept and constantly updated Amazon storefront that's filled with pieces that fit his layered, vintage aesthetic.
Drew Michael Scott, perhaps better known for his ingenious vintage-inspired DIYs under the handle @lonefoxhome, has a love for soulful, European-inspired interiors layered with treasures usually sourced from flea markets, secondhand shops, or his own brick-and-mortar store in Los Angeles. Of perhaps lesser-known knowledge: many of them also come from his Amazon storefront, where they blend seamlessly into projects like his ongoing 1929 restoration.
It’s almost a little too easy to navigate. Drew puts his curatorial eye to work across more than 300 collections and counting, with wonderfully specific categories like ‘Nightstand Clutter’ and ‘Patio Refresh.’ Think richly veined marble, textured plaster, and Spanish Revival-inspired furniture. It’s basically like hiring the man, myth, and legend himself to style a corner of your home.
All the charm of a Belgian-made medieval scene, and one of the easiest ways to tap the tapestry trend without ever leaving the couch.
They just don’t make ’em like they used to – and, in this case, they might actually be better for it. This storage bench has all the charm of a traditional ottoman, only with enough room to conceal the soft clutter your bedroom’s been accumulating.
Candle sconces make every room feel storied, but the opportunity to hold your tapers in a pair of sculptural hands? I can’t think of a more surreal way to flank a favorite piece of art.
Creative Co-Op
Creative Co-Op is one of those brands you’ve probably seen before, perhaps after spotting a sculptural vase in a boutique for $600, briefly considering it, thinking better of it, and then finding one online for $30. Made by hand, no less. That is, perhaps unsurprisingly, this wholesale brand’s entire ethos: beautiful, characterful decor made by actual people.
A rarity on Amazon, to be sure. From reactive-glaze stoneware bowls and antique brass martini tables to intricately carved wooden fireplace mantels that make a new build read like an old one, the assortment is vast. Shopping here feels a little like wandering through an exceptionally well-organized flea market.
Perfect for elevating a pile of citrus or, perhaps even better, holding absolutely nothing at all.
Rattan plus scallops plus a sculptural vase base equals really all we ever ask of a table lamp. A wonderfully whimsical way to wake up a tabletop.
It is the Year of the Horse, after all. This pitcher looks like something you stumbled across in Portugal.
Nina Takesh
Nina Takesh's Amazon storefront is a perfect organized collection of must have essentials to beautiful curated homewares.
Everything Beverly Hills-based interior and furniture designer Nina Takesh touches looks expensive, Amazon included. While global luxury projects and bespoke details are the bread and butter of her eponymous firm, it’s amazing how effortlessly you can recreate her signature blend of Parisian swank and California cool with a few well-chosen finds.
For the dining table, don’t do plain white dinner plates – do wavy ones trimmed in pearls. For the patio, don’t do any old Adirondack – do a chaise worthy of answering emails from. Offering an elevated touch for every room, indoors and out, this storefront is full of the sort of sprezzatura people spend a lifetime trying to cultivate.
Give everyday objects newfound integrity: pens, makeup brushes, wooden spoons – anything goes.
Your design friends will have a hard time believing this one cost under $1,000. Fortunately for you (and unfortunately for them), it didn’t. In fact, you could buy a few.
Whether you garden religiously or simply keep one heroic fiddle leaf fig alive is beside the point. This is one exceptionally handsome watering can.
Anni Vanderbeek
Sometimes the best home buys are the obscure, deeply niche objects you never knew you needed. But how do you buy something you don’t know exists in the first place? That opportunity for discovery is exactly what made interior designer and content creator Anni Vanderbeek a major name across Instagram and TikTok with her viral series Unnecessary Necessities – which, exactly as it sounds, surfaces the little household oddities that you don’t technically need, but, as Anni would say, do help make life better.
Among the gems: an adjustable reading lamp that clips directly onto a headboard, a chrome trio dish for a chic at-home bar setup, and an anti-wrinkle pillow designed specifically for side sleepers, all neatly organized within her Amazon shoppe. Beyond the practical, Vanderbeek’s style sits firmly at the intersection of fashion and interiors, a sensibility that’s apparent throughout her broader curation. Expect useful homewares alongside decidedly non-basic, boutique-worthy finds.
An integral part of Anni’s exact bedding formula: crisp cotton percale (just like the hotels use), finished with barely-there contrast borders to seal the deal.
Finally, a cocktail shaker as elegant as the stemware it’s pouring into. A home bar essential if you don’t already own one – and even if you do, chances are it isn’t nearly this pretty.
Anni has no shortage of art prints your neighbor probably doesn’t already own. Picasso may hardly be a hidden name, but this is one of his lesser-seen works (and, importantly, it arrives already framed).
Loloi
Loloi's collection with Amber Lewis is one of many available at Amazon.
There is a consistent roster of interior designers that, even in my wildest dreams, I probably couldn’t hope to work with: Leanne Ford, Jeremiah Brent, Amber Lewis – I could go on. Until I come into a life-changing sum of money, it’s simply not happening. Loloi’s star-studded designer collaborations, however, all available on Amazon, get me pretty darn close.
Because if you think about it, the rug is the base of the entire operation. It’s the thing every other piece in the room takes its cues from. When said tone-setter comes courtesy of a talent like Joanna Gaines, your furniture is in very fabulous hands.
A little geometry goes a long way. The quickest way to structure a living room vignette.
Rose-toned stripes? I’m blushing just thinking about how sweet this hand-tufted beauty would look in a sunroom.
The more florals, the merrier. Set against a neutral jute ground, this non-fussy block-printed rug feels cheerful enough for all four seasons.
Now that my five secret spots are officially out of the bag, it’s worth sharing a few more before you check out. Our Style & Trends Editor, Charlotte Olby, has rounded up her favorite expensive-looking Amazon home decor finds, while I can offer the inverse: what not to buy during Prime Day. Because if there’s one thing I’ve learned after years of covering shopping, it’s that good taste lives in the art of the edit.
Love beautiful design ideas, expert advice, and inspiring decor trends? Sign up for our newsletter and get the latest features delivered straight to your inbox.
