Why Benjamin Moore's Maximalist 'Whole Home Palette' Is a Refreshingly Liveable Choice for Lovers of Color

Maximalists have long had the reputation of being a little bold. Associated with fearless authenticity and unconventionality, it's often believed that maximal homes are overwhelmed by many things, primarily color.

When many of us think of maximalist colors, bright sunny yellows and striking cherry reds are often the first shades that come to mind, but coveted paint brand Benjamin Moore's new 'Whole Home Palette' suggests otherwise. Taking to Instagram, the brand shared a peek at its newly released color family, curated for lovers of a more eclectic, characterful look.

'Color maximalists, we’ve got a Benjamin Moore Whole Home Palette for you! This richly shaded group of paint colors is perfect for people who subscribe to the ethos of “more is more"'.

Featuring a multitude of shades from a rosy pink named Sandblast 2103-50 to Hemlock 719, the palette is anchored by Beau Green 2054-20, a handsome hue that reveals depths of emerald and sapphire.

The color scheme is versatile. It can be introduced in maximalist homes and more minimal spaces, too; perfect if you're looking to strike a (sometimes precarious) balance between vibrant and livable. A berry-toned Mulberry 2075-20 is included in the mix, as is an array of neutrals (Desert Shadow 2114-30, Intense White OC-51, and Abyss 2128-20).

Arianna Barone, Color Marketing Manager at Benjamin Moore, explains the inspiration behind the palette. 'On our social media channels, we are seeing people ask for bolder, more saturated colors. Although neutrals will always be a color palette staple, they are no longer what people are defaulting to. Our ‘Whole Home Palette’ series is something we do regularly on all our social media channels (Instagram, TikTok, Facebook and Pinterest) as a guide for choosing colors for your space. It takes the guesswork out and gives users a color-expert-designed palette.'

Maximalism isn't for all, but with a deep jade green at the center of the palette, Benjamin Moore's color family is surprisingly transitional. Arianna explains, 'Beau Green 2054-20 is one of our more popular jewel-toned hues, so we wanted to highlight it as the foundation of the color palette.'

She continues, 'To create a true maximalist palette, the rest of the colors in the space needed to hold their own as well. Although all the colors aren’t as bright and vibrant hues, they have depth and can make a statement in a design.'

'This palette also has a subtle wink to the 1990s, given the resurgence of 90s nostalgia. When we created this palette, we wanted to do a modern spin on the vibrant and eclectic hues of this colorful era. The colors in this palette feel a bit moodier and richer, which align with the overall color trends we are seeing.'

Committing to a whole new color scheme might not be on the cards, but that's not to say you can't pull a few of your favorite shades from the palette. Designed to work side by side, each color feels sympathetic and connected, so even opting for two shades to spruce up your home will make a surprising impact (even if you're not traditionally a color person).

'Our Whole Home Color Palettes show you exactly how to use the colors in your space and give you the flexibility to swap out colors', Arianna explains, 'For example, Beau Green could be used in a bedroom or on kitchen cabinets. These colors can also act as inspiration for your decor and accessories.'

For depth and moodiness that feels cocooning but still versatile, Desert Sands is a lasting choice. Perfect for enriching a home library or living room wall (particularly when paired with white trim), it's a moodier take on a neutral. Alternatively, a powder blue like Hemlock is whimsical without feeling striking, perfect for uplifting a smaller space like a guest bathroom or a hallway in need of some life.

Shopping Picks Inspired by the Maximalist Palette

While Benjamin Moore's maximalist palette is the perfect choice for eclectic decorators looking to refresh their walls, it can also inspire those of us who want to inject a little color into our homes without committing to a new paint job.

Inspired by the six shades that make up the 'more is more' palette, scatter these picks around your home for a dose of quiet vibrancy that works alongside any palette.

Benjamin Moore’s 'Whole Home Palette' is a versatile collection of hues for homes of every style, pairing confident colors with anchoring neutrals to show that balance remains key, even for maximalists.